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GOING UP? MEXICAN FOOD POPULARITY GROWS BY THE DAY

GOING UP? MEXICAN FOOD POPULARITY GROWS BY THE DAY

Mexican and Latino food sales are hot, hot, hot in grocery stores. Frozen units grew in 2023 in contrast to the overall department, with much of the growth being fueled by Millennials and Gen Z, both Latino and non-Latino. Americans have gone well beyond “Taco...
Plant-Based, Organic Drives Mexican Food

Plant-Based, Organic Drives Mexican Food

Conventional meals are dragging the Mexican Food category down. But tamales and jalapeno poppers are on fire. With plans for international travel postponed until next year, many Americans are satisfying their wanderlust through “food exploration” instead. Their...
MEXICAN FOOD IS ‘EN AUMENTO’

MEXICAN FOOD IS ‘EN AUMENTO’

Innovative forms and formats plus new organic and plant-based options promise to take the Mexican food category ‘on the rise’ even higher.  Like most other frozen food segments, frozen Mexican foods saw a sharp uptick in sales, thanks to COVID-19 panic...
Let’s Taco Bout Mexican Food

Let’s Taco Bout Mexican Food

Up 11.2% during the most recent quarter, the frozen segment gets a boost from at-home dining, authentic flavors and products that cater to healthy lifestyles. [hr] You don’t need market research to know that the world has changed significantly in the face of...