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ICE CREAM WELCOMES A THAW

ICE CREAM WELCOMES A THAW

After some tough sledding in 2023 when price hikes led some consumers to pull back on purchases, the ice cream category is on more solid footing once again. Dollar sales rose 1.8% during the 12 weeks ended Feb. 25 (versus the same period a year ago) to $1.60 billion...
Frozen Novelties On Fire

Frozen Novelties On Fire

Sales are up even from last year when record numbers of consumers “discovered” new favorites in the novelties set. After lapping last year’s pandemic-fueled buying surge, most categories are showing declines versus the same period a year ago. Indeed, ice cream sales...