Frozen & Refrigerated BuyerFrozen Desserts Archives

How Sweet It Is!

by Denise Leathers | Aug 25, 2021

Frozen cheesecake, sweet goods, pies, and other frozen desserts are all up double digits since 2019, as dessert becomes a more everyday occasion. While most frozen subcategories have registered losses versus the same 12-week period a year ago, both the cheesecake...

Soda-Flavored Pops

by FR Buyer | May 17, 2021

In collaboration with Crush Soda, Le Mars, Iowa-based Wells Enterprises debuts a new variety of its iconic Bomb Pop (bomb pop.com) ice pops featuring consumers’ favorite Crush flavors. Described as a new way for consumers to enjoy their favorite soda on the go, Bomb...

Frozen Desserts Hit Sweet Spot

by Christine Blank | Apr 12, 2021

Mini cheesecakes and novel refrigerated SKUs lead frozen desserts innovation. Thanks to strong growth in the cheesecake (+27.6%) and sweet goods (+20.0%) segments, the frozen desserts category enjoyed some sweet success during the 12 weeks ended Feb. 21, registering a...

Desserts – Home Sweet Home

by Denise Leathers | May 4, 2020

Consumers stuck at home for the foreseeable future stocked up on frozen desserts. Premium, convenient and single-serve options are among their favorites. When it comes to comfort foods that can outlast even the lengthiest of stay-at-home orders, frozen desserts are...