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Frozen Bread & Dough Rises 14.1%
Double-digit growth for frozen bread and dough persisted through the holidays. Easter and Mother’s Day sales are expected to be strong as well. Paced by a 14.5% gain in the fresh-baked subcategory, total frozen bread and dough sales jumped 14.1% to nearly $331.54...
Bread & Dough Play See-Saw
Fresh-baked bread climbed 3.1%, with private label up 11.2%. Dough fell 0.3%, with private label down 13.9%. Cookie dough? Up 241.4%. What gives? Competing trends roiled the frozen bread and dough category in the 12 weeks ended Dec. 29, according to data from...
Raking In The Dough
Renewed interest in baking turns frozen dough into an unlikely “winner” during the coronavirus shutdown. Although coronavirus panic buying lifted grocery sales across the board, a handful of “mature” frozen food subcategories whose best days...