Advertisement 

CRACKING THE CODE

CRACKING THE CODE

As prices returned to more historic levels, total fresh egg unit sales jumped 7.2% during the 12 weeks ended March 24 (versus the same period a year ago), according to Chicago-based market research firm Circana. Total dollar sales were down 17.7% to $2.45 billion....
Eggs Scramble To Regain Sales

Eggs Scramble To Regain Sales

Despite recent losses, volumes are almost back to pre-pandemic levels. The humanely raised and sustainably farmed segments continue to gain ground. Thanks mostly to last year’s pandemic-fueled shopping frenzy, total fresh egg sales during the 12 weeks ended July 11...
Dippy Eggs

Dippy Eggs

Total dollars are down, but the premium, humanely raised eggs segment continues to heat up. Are you giving these growth-drivers enough space – and educating shoppers on the differences? After holiday egg prices dipped “as low as they’ve been in...
Fresh Eggs Growth Cracks 40%

Fresh Eggs Growth Cracks 40%

Could growing demand for healthy food combined with new, fresh egg-friendly dietary guidelines push the category even higher? [hr] During the 12 weeks ended June 14, total fresh egg sales shot up 40.4% (versus the same period a year ago) to $1.76 billion, reports...
Pandemic Eggs Scramble

Pandemic Eggs Scramble

The price of eggs surge then drops as panic buying ebbs. But will higher demand be the “new normal”?  Compared with the same period in 2019, dollar sales of fresh eggs jumped 5.0% while volume shot up 8.9% during the 12 weeks ended March 22, according to...