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STORE BRANDS GET A RISE OUT OF BREAD & DOUGH

STORE BRANDS GET A RISE OUT OF BREAD & DOUGH

Bread and dough outperformed the frozen department as a whole during the 12 weeks ended March 24, registering a 4.4% dollar gain (to $349.95 million) and 2.4% unit growth, according to Chicago-based market research firm Circana. The largest subcategory, fresh-baked...
UN-DOUGH-NIABLE

UN-DOUGH-NIABLE

Paced by the dough segment’s whopping 56.3% gain, bread and dough outperformed the frozen department as a whole. But the category needs its space back if the momentum is to continue. Faced with the prospect of month upon month at home, many consumers decided to...