From Our Print Edition

FASTEST FROZEN

Sales of frozen products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined topped $16.92 billion during the 12 weeks ended Feb. 20, up 5.5% compared with the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 3.9% to 3.82 billion.

For the 52 weeks ended Feb. 20, dollar sales slid 0.9% to $70.49 billion while unit sales tumbled 5.6% to 16.63 billion.

Our chart shows the fastest-growing frozen subcategories, including the leading brands, for the 12 weeks ended Feb. 20. Note that, instead of reporting sales for multiple individual brands/line extensions under the same parent brand, IRI is now combining them into a single “brand franchise.”

Only subcategories with at least $1 million in sales during the period are listed. Brand franchises with less than $250,000 in sales are not included.

FASTEST REFRIGERATED

BY BESSIE BOVINE

During the 12 weeks ended Feb. 20, sales of refrigerated products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined totaled $30.70 billion, a 6.3% increase versus the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 2.5% to 8.54 billion.

For the 52 weeks ended Feb. 20, dollar sales edged up 0.3% to $124.94 billion while units tumbled 4.3% to 36.17 billion.

Our chart shows the fastest-growing refrigerated subcategories, including the leading brands, for the 12 weeks ended Feb. 20. Note that, instead of reporting sales for multiple individual brands/line extensions that all fall under a larger parent brand, IRI is now combining them into a comprehensive “brand franchise.”

Only subcategories with at least $1 mil-
lion in sales during the period are listed. Brand franchises with less than $250,000 in sales are not included.