From Our Print Edition

LCDs on cooler doors from MetroClick/faytech boost sales, improve interaction with customers, enhance in-store experience and provide actionable analytics in tests, vendor says. 

MetroClick/faytech Interactive Smart Coolers feature a standard refrigerated case with a transparent LCD on the door. The door is attached to a commercial grade network media player and external speakers.
A top-five retailer and a leading beverage marketer are testing the system, which is looping calls to action for the brand’s products and apps. The content will soon be customized for each location based on product assortment and co-branding.

“Brands and retailers have lofty goals for the Interactive Smart Coolers, including revolutionizing the shopper’s in-store digital experience and growing loyalty. By using the latest touchscreen technology and ultimately enabling customized messaging based on smartphone opt-in campaigns, we expect the companies will see a quick ROI on each installed unit,” said Taylor Miller, Partner and COO at MetroClick/faytech NA, New York.

The devices in test markets replace non-digital units and are increasing sales and shopper engagement at retail locations in Los Angeles, Atlanta, Nashville, Tallahassee and Normal, IL. More locations are coming soon.

The vertical canvas adapts readily to social media content, and produces no waste compared to traditional printed advertising, according to Jesse Cooper, partner and CEO at MetroClick/faytech NA.

The software for the Interactive Smart Coolers manages the user interface, collects data on each interaction. So the brands and the retailers can optimize how each case is stocked with product and used as a messaging platform. It can go from straightforward advertising and product promotion to customizable offerings transferred to a mobile device.

You can find more info at www.metroclick.com  and www.faytech.us.