From Our Print Edition

Englewood Cliffs, N.J.-based Unilever (unileverusa.com) reimagines its premium Magnum Ice Cream Bars as a scoopable ice cream. Described as the first-of-their-kind, new Magnum Tubs feature a unique chocolate shell that preserves the iconic “crack” consumers hear when they bite into the brand’s frozen novelties. When the tub is squeezed, the chocolate shell is cracked, creating shards of chocolate that find their way into every spoonful. Available flavors include Milk Chocolate Vanilla, Dark Chocolate Raspberry, Milk Chocolate Hazelnut and White Chocolate Vanilla. Packed eight to a case, each 14.8-ounce tub is expected to retail for around $5.49.