From Our Print Edition

New York, NY (January 4, 2018) – Lavva, a whole food, plant-based yogurt — and the first and only product in the United States made with the up-and-coming superfood, the Pili Nut — launched in the Northeast. This innovative dairy-free yogurt brings a new offering to the yogurt aisle, transforming a whole food blend of densely nourishing, simple ingredients into a lusciously creamy, dairy-free yogurt. Lavva is now available at Whole Foods, with additional placements in Wegman’s, The Fresh Market, Giant, Stop & Shop, and Instacart. The start-up is supported by top-tier funding partners including Seed2Growth and Collaborative Fund.

Standing apart from the many other yogurts on the market, Lavva contains 50 billion probiotics per serving along with prebiotics and zero added sugar. Instead, Lavva uses real organic fruit to flavor its 5.3-ounce single-serve flavors: Strawberry, Raspberry, Blueberry, and Pineapple, along with a 5.3-ounce and 16-ounce Original. Lavva also uses plantains for natural added body and subtle sweetness instead of relying on gums and additives for texture.

Founded by three women: food industry veteran, Elizabeth Fisher; leading food lawyer, Rebecca Cross; and award-winning designer and entrepreneur, Vivian Rosenthal — Lavva was born out of a hunger for good tasting dairy-free yogurt made with good fats and no added sugar. Upon Elizabeth’s discovery of the Pili Nut, a rich buttery tree nut harvested in volcanic soil in Southeast Asia, Lavva was born.

“Lavva is more than just a luscious yogurt; it is a celebration of feeling alive and healthy,” says CEO and founder, Elizabeth Fisher. “During a personal battle with cancer, I discovered, first hand, the healing power of food, and it forever changed my life. I am on a mission to share this nourishment with everybody.”

Lavva is cleanly crafted with a first-to-market blend of Pili Nuts, Coconut, Plantains, Organic Fruit, Lime, Himalayan Salt, and a special blend of Seven Live Probiotic Cultures. The foundation of Lavva, the Pili Nut, contains more Magnesium than any other nut, in addition to numerous essential vitamins including Iron, Calcium, Potassium, Zinc, Amino Acids, and Fiber. Most notably, Lavva contains over 50 billion probiotics per serving along with prebiotics. It is free of preservatives including, carrageenan and gums in addition to artificial additives, flavors, and colors.

The suggested retail price for is $2.69 per 5.3-ounce and $6.99 per 16-ounce container. For more information, please visit, http://www.lovvelavva.com/.

About Lavva
Born out of the hunger for something better, Lavva is the culmination of years of love and labor. Founded by three women, Lavva was created to fulfill the lack of delicious, clean options in the dairy-free yogurt space. Lavva is the first plant-based yogurt made with Pili Nuts and brings together simple, densely nourishing whole food ingredients and no added sugar. Each serving of Lavva has 50 billion probiotics along with prebiotics and is free of preservatives, carrageenan, gums, and artificial additives, flavors, and colors. Lavva is available in five, 5.3-ounce single-serve flavors: Original, Strawberry, Raspberry, Blueberry, and Pineapple, which retails for $2.49, along with 16-ounce Original, which is sold at $6.99. Lavva is available at Whole Foods Market, Wegman’s, Giant, Stop & Shop, The Fresh Market, and Instacart in the Northeast.  Lovvelavva.com / @lovvelavva