From Our Print Edition

KeHE (kehe.com), Naperville, Ill., will hold its 2021 Holiday Show virtually on its own digital ordering platform June 10-18. Prior to COVID-19 safety concerns forced the change, the show had been scheduled for June 17-18 in Chicago.
This event will be KeHE’s second consecutive time transforming the annual Holiday Show into a virtual event. The 2020 Holidays of Hope show was KeHE’s largest and most successful show to date, welcoming more than 5,000 attendees and nearly 600 exhibiting suppliers, according to the company. That show saw a more than 40% increase in overall sales placed during the show, KeHE said.
Like KeHE’s physical shows, the digital marketplace platform enables retailers and suppliers to communicate about promotional deals, discover product attributes, and place orders online. Participating retailers can also explore exclusive products and identify curated new items and trends. The 2021 KeHE Holiday Show is exclusive to current KeHE suppliers and retailers. Exhibitor applications will launch soon. To learn more about KeHE’s trade shows, visit KeHE.com/events.