From Our Print Edition

Re:THINK Ice Cream (rethinkicecream.us) has introduced what’s billed as “the world’s first and only 

Re:THINK’s 11 pints are A2/A2 dairy, lactose free, and diabetic & keto-friendly.

completely tummy-friendly dairy ice cream that’s low in sugar and decadent in texture.” Fully 100,000 U.S. consumers have some level of intestinal discomfort related to conventional dairy,” says Jordan Parker, director of marketing at the Napa, Calif.-based company. She points out that Re:THINK addresses this problem because it is made with lactose-free A2/A2 dairy with no sugar alcohols to sweeten. The pints are all-natural, diabetic & keto-friendly, gluten free, infused with marine collagen & whey protein isolate. A portion of profits go to addiction treatment, animal rights/care, children’s education and melanoma research. Flavors include Almond with Chocolate Flakes, Black Cherry Vanilla, Cardamom Pistachio, Chocolate Majesty, Coconut Matcha, Coffee Hazelnut, Lemon with Poppy Seed, Mint with Chocolate Flakes, Strawberry with Chia Seed, Turmeric Ginger, and Vanilla Supreme. Here’s a look at today’s packaging; it’ll be updated this spring. SRP IS $5.99-$6.99.

HERE’S A LINK TO THE PREVIEW OF A PAGE IN OUR JAN-FEB ISSUE, WHERE A RETAILER SOUNDS OFF ON NEW ITEM PRESENTATIONS. IF YOU’D LIKE TO JOIN THE PARTY, CONTACT ME, [email protected], AND PERHAPS YOU WILL ANONYMOUSLY GRACE AN UPCOMING ISSUE. 

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Fruity PEBBLES™ light ice cream

Post Consumer Brands (postconsumerbrands.com), Lakeville, Minn., is introducing cereal-inspired Pebbles Light Ice Cream in two flavors. Fruity Pebbles features rice cereal bits coated in colorful fruity flavors and a fruity swirl. The Cocoa Pebbles variety is made with both chocolate and cereal milk light ice creams swirled with chocolatey rice cereal pieces. The products have half the fat and one-third fewer calories than regular ice cream. Both contain 150 calories per two-third cup serving and are available in a 48-ounce container for a suggested retail price of $5.99. Fruity PEBBLES light ice cream is also available in a 14-ounce container for $2.99. For more info, go to  postpebblescereal.com.

Mars Wrigley (mars.com) will complete the national launch of SNICKERS Peanut Brownie Ice Cream bars, a mashup of SNICKERS, brownies and ice cream next month. It features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts and covered in a milk chocolate-y coating. They’ll be available in 2-oz. singles and multipack boxes of 12.

Emerson will host an E360 webinar on Tuesday, Feb. 16 at 2 p.m. EST (11 a.m. PST) titled “Regulatory Update: Refrigerant Rulemaking and Climate Initiatives.” For info, visit https://climate.emerson.com/en-us.

Carlisle, Pa.-based Giant has launched Choice Pass offering consumers unlimited delivery and pickup for $98/year. The plan pays for itself with two deliveries per month or one pickup per week, Giant says.

White Castle will finish the national debut of its new package design for its sliders sold in supermarkets by the end of March. Retail now makes up 25% of company sales.