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IT IS TIME FOR A NEW APPROACH

IT IS TIME FOR A NEW APPROACH

by | Nov 6, 2023

Heavy frozen food buyers eat out more than average shoppers. More innovative own brand offerings — and better messaging — could help retailers win back some of those sales. What’s new in the world of frozen food? Not much. I walked the frozen aisles in a few stores...
IT IS TIME FOR A NEW APPROACH

WHY DO WE STILL LET SMALL BRANDS FAIL?

by | Oct 6, 2023

Every new item deserves a marketing plan, especially niche items without the big bucks. These items are key to differentiation and much more. Almost four years ago a good friend of mine gave us his thoughts on this. He questioned if retailers were merchandising...
IT IS TIME FOR A NEW APPROACH

DARE TO PIONEER NEW ICE CREAMS

by | Sep 6, 2023

With ice cream units and volume down, it may be time to shake up your shelf sets and try more new innovative offerings. If you look at just the dollar figures, it seems like the ice cream/novelty categories are humming along just fine. But if you look at our chart,...
IT IS TIME FOR A NEW APPROACH

IS PRICE STILL KING?

by | Aug 4, 2023

You may beat price if you have top-notch unique products, services, personalization, convenience and clean stores. But it won’t be easy. It seems to me that for many years now, everyone has agreed that true competitive differentiation comes not from price but from...
IT IS TIME FOR A NEW APPROACH

WHY CPG BRANDS ARE STILL LOSING SHARE

by | Jul 5, 2023

Private label is growing twice as fast as the national brands. Spoiler alert: it’s not just inflation. How can you get back market share after losing it? That’s the question that consumer packaged goods companies must be asking themselves after seeing the Circana...