by FR Buyer | Dec 5, 2024
After registering big gains during the post-pandemic years, the frozen breakfast category saw some rightsizing in 2024. During the 12 weeks ended Oct. 6, dollars slid 0.7%, while units fell 1.0%. However, volume edged up 0.5%, highlighting a slight shift toward bigger...
by FR Buyer | Dec 6, 2023
Handhelds and select better-for-you products are driving category growth, but boosting consumption among light and medium buyers could take it to the next level. Although the frozen breakfast segment stumbled a bit during the 12 weeks ended Oct. 8, registering worse...
