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BREAD & DOUGH RISE TO THE OCCASION

BREAD & DOUGH RISE TO THE OCCASION

Although inflation is cooling, the bread and dough category continues to heat up as consumers still struggling to make ends meet opt to stay home for dinner — and breakfast and lunch. During the 12 weeks ended Dec. 1, total sales jumped 3.6% (versus the same period in...
BREAD & DOUGH RISE TO THE OCCASION

BREAD & DOUGH RISE TO THE OCCASION

Up 3.8% during the 12 weeks ended Oct. 6, the frozen bread and dough category continues to outperform the frozen department as a whole. The convenience offered by these products is obvious, but manufacturers say they also offer the value sought by many consumers. For...
RISING DOUGH SEGMENT LIFTS CATEGORY

RISING DOUGH SEGMENT LIFTS CATEGORY

The dough subcategory is on fire but there’s plenty retailers can do to boost fresh baked sales as well. Cross-merchandising and secondary displays are a good place to start. Thanks to lingering price inflation, dollar sales of frozen bread and dough jumped 3.8% to...