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Store Brand Rule Book

Year-over-year share gains by store brands tell the story clearly. Figures don’t lie. The future is bright for private label —

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Dinners & Entrees Heating Up

While the rest of the frozen department is struggling to find growth versus last year, frozen meals are up 6.3% during the most recent 12 weeks. Unlike many other frozen food categories that are coming back to Earth after lapping last year’s pandemic-driven surge, the dinners and entrees segment continues

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Eggs Scramble To Regain Sales

Despite recent losses, volumes are almost back to pre-pandemic levels. The humanely raised and sustainably farmed segments continue to gain ground. Thanks mostly to last year’s pandemic-fueled shopping frenzy, total fresh egg sales during the 12 weeks ended July 11 were down 13.4% compared to the same period in 2020,

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Frozen Pizza Delivers During Pandemic

Both indulgent and better-for-you premium offerings are driving growth in the category, whose sales are up 18.1% since 2019. Compared to the same period a year ago when consumers were filling their freezers with anything they could get their hands on, dollar sales of frozen pizza fell 7.0% during the

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