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Frozen & Refrigerated Buyer - May 2023

This month’s issue of Frozen & Refrigerated Buyer:

Welcome to the Clubs

DollarWe couldn’t choose just one, so congrats to Co-Retailers of the Year Costco and Sam’s Club.

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DOLLAR SALES OF SNACKS AND APPS JUMP 12.5%

Although unit sales were down 18%, the category is outperforming the frozen department. Increases promotional support, more ethnic and better-for-you options and air fryers are all helping.

‘EGGFLATION’ BRINGS UNIT LOSSES

But the premium segment – especially pasture-raised – continues to thrive, thanks in part to narrowing price gaps.

FROZEN BREAD & DOUGH DOLLARS RISE 6.9% 

But the refrigerated dough category registers a whopping 28% gain, due to double-digit growth by biscuits and pastries / dumplings.

DESPITE INFLATION, NATURAL CHEESE HOLDS UP

Bold flavors, snack-friendly options and plant-based varieties help the category outpace the rest of the refrigerated department.  

OUT DENISE’S WAY

Shoppers think retailers are using inflation as a cover.

PROFIT FROM PLANNING

Don Stuart shares keys to retail media success – and some advice on targeting plant-based users.

CHECK IT OUT

David Portalatin explains why it’s important to blend retail and foodservice data, a new NFRA study offers a look at consumer spending plans, and Consumer Reports ranks frozen meals.

JUST SAYIN’

Panera Bread and Aramark are acting on research showing that the carbon footprint of what you eat can make a difference to the environment.

Sales data from IRI, courtesy of Peter Penguin and Bessie Bovine.

Editor emeritus Warren Thayer takes a look at the good, the bad and the funny. (Anyone shopped drunk lately?)

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Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com