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Frozen & Refrigerated Buyer - August 2022

This month’s issue of Frozen & Refrigerated Buyer:

Not Your Grandma’s Dollar Store

Inflation is driving more consumers to the dollar channel for groceries. But expanded assortment of frozen and refrigerated products could turn them into customers for life.

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THE GOLDEN EGG

Inflation and avain flu drove dollars up an eye-opening 39.1%, while units fell 1.4%. And the premium segment continues to gain ground.

VERSATILE SNACKS OUTPERFORM DEPARTMENT

Dollar sales grew almost twice as fast as sales for all frozen foods. Ethnic, plant-based and anything made with cauliflower are leading the way.

FROZEN BREAD UNITS STILL RISING

It was the only top 20 frozen subcategory that registered unit growth during the most recent 12 weeks.

FROZEN DESSERTS UP 8.2%

Single-serves, better-for-you options and exciting flavors are all helping drive dollar growth.

OUT DENISE’S WAY

New research shows that up to a third of consumers are unable to find affordable alternatives at their preferred retailer, forcing them to look elsewhere.

CHECK IT OUT

NFRA lays out CEO transition plan. Plus, highlights from IRI’s newest report on current trends in shopping and eating.

PROFIT FROM PLANTS

New consumer research reveals shopper confusion that could be hurting your plant-based food sales.

Sales data from IRI, courtesy of Peter Penguin and Bessie Bovine.

Shopperations CEO Olga Yurovski offers solid advice for shopper marketers on how to work more closely with retailers on planning.

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Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com