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This month’s online edition of Frozen & Refrigerated Buyer.

FR Buyer cover March 2020

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BRIDGING THE GAP TO PLANT-BASED How retailers can help shoppers get to the other side.

THE DATABANK Sales data from IRI, courtesy of Peter Penguin and Bessie Bovine.

OUT DENISE’S WAY Retailers and manufacturers are keeping America fed during the coronavirus crisis. But don’t lose sight of what comes next.

WHAT YOU MISSED AT EXPO WEST Although the show didn’t go on, many manufacturers went ahead with planned new product launches. Here are just some that shouldn’t be missed.

COOL INSIGHTS Coronavirus is hurting shopper spending and affecting the size and makeup of your baskets. Consider aligning store- level assortment with this new reality.

CHECK IT OUT! Where’s the (plant-based) beef? Inconsistent placement, poor signage and minimal in-store marketing leave shoppers wondering where to find plant-based meats. Here’s how to fix that.

DINNERS POISED FOR TURNAROUND A flood of new premium options compatible with modern lifestyle diets is expected to boost flagging sales.

INNOVATION SPARKS ICE CREAM GAINS Frozen novelties register a whopping 7.8% advance while ice cream jumps 2.5%.

BREAKFASTS RISE & SHINE Frozen sales were up another 2.5% during the most recent 12 weeks. New entries offer convenient solutions for consumers following specialty diets.

5 WAYS TO GROW YOUR MILK SALES Paul Ziemnisky offers ideas on how to differentiate and grow your milk offering.

NEW PRODUCTS Our roundup of the latest and greatest frozen and refrigerated fare.

LOGISTICS The logistics of dealing with coronavirus are complicated. Here’s what you need to know, plus good advice from the Global Cold Chain Alliance.

THE ENDCAP Hey, at some point you gotta laugh! Warren shares a few funnies to help get you through this crisis.


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