This month’s issue of Frozen & Refrigerated Buyer:
Inflation is driving more consumers to the dollar channel for groceries. But expanded assortment of frozen and refrigerated products could turn them into customers for life.
Inflation and avain flu drove dollars up an eye-opening 39.1%, while units fell 1.4%. And the premium segment continues to gain ground.
Dollar sales grew almost twice as fast as sales for all frozen foods. Ethnic, plant-based and anything made with cauliflower are leading the way.
It was the only top 20 frozen subcategory that registered unit growth during the most recent 12 weeks.
Single-serves, better-for-you options and exciting flavors are all helping drive dollar growth.
New research shows that up to a third of consumers are unable to find affordable alternatives at their preferred retailer, forcing them to look elsewhere.
NFRA lays out CEO transition plan. Plus, highlights from IRI’s newest report on current trends in shopping and eating.
New consumer research reveals shopper confusion that could be hurting your plant-based food sales.
Shopperations CEO Olga Yurovski offers solid advice for shopper marketers on how to work more closely with retailers on planning.