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This month’s online edition of Frozen & Refrigerated Buyer.

June Cover of Frozen & Refrigerated Buyer

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KROGER HITS ITS STRIDE Aided by a database that’s the envy of the industry, the chain’s forward thinking on everything from e-commerce to private brands has helped position it for pandemic success.

OUT DENISE’S WAY Private label sales are on the rise, but now is not the time to take your foot off the gas.

 CHECK IT OUT! Details on Lineage’s deal to acquire Henningsen, a conversation about small brands and SKU curation, and a sad farewell to PLMA president Brian Sharoff.

 COOL INSIGHTS Already outpacing national brands, private label growth accelerated during the first quarter. Which categories sparked the gains, and what’s next?

PIZZA A PANDEMIC FAVE The panic-buying surge sent quarterly sales up 38.2%. But manufacturers are determined to keep newcomers to the category in the frozen aisle.

FROZEN FILLS THE GAP With many restaurants closed, consumers with a yen for Asian takeout are turning to frozen instead.

FROZEN VEGGIES TAKE OVER No longer just a side dish, veggies are making a big push into the frozen appetizer segment. Next up: the frozen bread category.

OJ & LEMONADE JUICE UP JUICE Both segments post strong gains for the category as a whole; millennials lead the charge.

LOGISTICS Ott tapped to lead GCCA, Buford and Beazer take on new roles at IARW and WFLO, and Lineage acquires the assets of Maines. Plus, good news about the supply chain.

NEW PRODUCTS Our roundup of the latest and greatest frozen and refrigerated fare

THE ENDCAP Chicago-based market research firm IRI has been surveying shoppers weekly about how COVID-19 has affected them. Here are some insights from mid- May.


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