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This month’s online edition of Frozen & Refrigerated Buyer.

December cover of Frozen & Refrigerated Buyer magazine

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SPROUTS RETURNS TO ITS ROOT The natural chain uses a differentiated assortment, including innovative new frozen items, to win over core consumers.

THE DATABANK Sales data from IRI, courtesy of Peter Penguin and Bessie Bovine.

OUT WARREN’S WAY It’s not the end of the world (yet). Beware soothsayers and hang onto your wallet.

CHECK IT OUT! How consumers’ lack of trust in the cold chain hurts online sales.

FOOD FOR THOUGHT Why Nestlé bought Freshly, a plug for Sprouts, how to do omni-channel, France’s unique supermarket law and what’s new at Target and Grocery Outlet.

COOL INSIGHTS Aldi’s growth is strong, but conventional grocers are outperforming value grocers during the COVID-19 crisis.





PIZZA GOES PREMIUM But unlike last year, more indulgent offerings are outgaining better-for-you.

FROZEN ASIAN JUMPS 46% Changing demographics are driving growth, but new plant-based options and bold flavors combined with improved merchandising could take the category higher.

LOGISTICS Premier to occupy half of Texas DC, Titan Cold and PLRS partner in Florida, Cooltrax and AEM team up on all-electric TRU, plus more news from around the industry.

NEW PRODUCTS Our roundup of the latest and greatest frozen and refrigerated fare

THE ENDCAP An intercepted verbal battle between Vinnie Vendor and Rhonda Retailer (remember them?) as we bid adieu to a horrible year.


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