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Frozen & Refrigerated Buyer - May 2022

This month’s issue of Frozen & Refrigerated Buyer:

Retailer of the Year: Market Basket

It may be “old school,” but Market Basket’s combination of low prices and outstanding service inspires fierce loyalty among New England shoppers.

May 2022
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BETTER-FOR-YOU TAKES A BITE OUT OF SNACKS

Although inflation is hitting hard, consumers are willing to pay a premium for cleaner, healthier options. But proper merchandising is crucial.

SHELL-SHOCKED

An outbreak of avian flu combined with rising input costs is driving retail prices up and volume down.

BREAD AND DOUGH CLEANS UP

The category outperformed the frozen department as a whole, but consumer demand is shifting from comfort foods to better-for-you.

HISPANIC FOODS UP 13.8%

With a surge of new plant-based and other better-for-you options, the category broadens its appeal.

MEDITERRANEAN ‘SEES’ GAINS AND LOSSES

Total sales are up 2.7%, but fresh refrigerated products are driving most of the growth.

OUT DENISE’S WAY

Consumers are tightening their belts once again. But steep volume declines can be prevented – if retailers are proactive.

CHECK IT OUT!

M&A expert Faraz Mukhi on what to expect in the coming year, plus out-takes from recent conference calls with securities analysts.

JUST SAYIN’

From inflation to to supply chain shortages, we’ve been kicking the can down the road for way too long. Here’s where we need to focus. Now.

Sales data from IRI, courtesy of Peter Penguin and Bessie Bovine.

Proper use of the right merchandising fixtures can increase product visibility and sales, while educating shoppers about a brand’s differentiating features.

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Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com