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Category: Out Denise’s Way

Denise Leathers
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FOCUS ON THE FUTURE

Consumer needs are changing fast, so it’s important to plan for what’s next. A new McKinsey report identifies five priorities for 2022. While it makes

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Denise Leathers
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THE RETURN OF PRICE SENSITIVITY

Consumers are tightening their belts once again. But steep volume declines can be prevented — if retailers are proactive. The pandemic had a strange effect

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Denise Leathers
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NEW PATH TO PRIVATE LABEL GROWTH

Inflation and economic uncertainty won’t grow store brand share — but retailers can. Historically, store brand sales and share have risen during periods of inflation

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Denise Leathers
Category Spotlights

FROZEN IN THE DRIVER’S SEAT

The fresh department may be twice its size, but frozen has the momentum. Don’t let it slip away. While retailers continue to grapple with supply

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Where Do We Go From Here?

Retailers have been operating in crisis mode for more than a year. Now that the pandemic is finally winding down, what’s next for frozen foods?

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Out Denise's Way

TIME TO GET PERSONAL

TPRs have their place, but targeted, customized offers are the real key to successful promotion. A new report from RSR in partnership with Symphony RetailAI

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Frozen Left Out in the Cold

There’s something missing from retailers’ post-pandemic private label plans. Although we were able to include some of the contents of FMI’s new report The Power

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Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com