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Category: Category Spotlights


Statements of condemnation came first. But what’s the industry’s next move? The answers aren’t always black and white (or Black and white).   [hr] The

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Fresh Eggs Growth Cracks 40%

Could growing demand for healthy food combined with new, fresh egg-friendly dietary guidelines push the category even higher? [hr] During the 12 weeks ended June

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Paced by the dough segment’s whopping 56.3% gain, bread and dough outperformed the frozen department as a whole. But the category needs its space back

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Wegmans Wegmania ‘Rages On’

Thanks to Wegmans consumer- centric philosophy, the family-owned chain remains a shopper favorite. Consistently named one of America’s favorite supermarkets, Rochester, N.Y.-based Wegmans inspires what

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Ice Cream Heats Up

Innovative new offerings will help bring the ice cream parlor experience home this summer. [hr] While consumers facing weeks at home were focused on filling

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Frozen Fruit Blossoms

Functional blends, more affordable organic frozen fruit options and the industry’s first keto-certified smoothie kits promise continued growth for one of the pandemic’s biggest winners.

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Dinners & Entrees Up 22.9%

High-quality multi-serve Dinner & Entrees lead the way as consumers look for convenient ways to feed their families. [hr] Stuck at home with limited alternatives

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Frozen Veggies Take Over

No longer just a side dish, veggies are making a big push into the frozen appetizer segment. Next up: the frozen bread category. The plant-based

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Pizza, A Pandemic Fave

The panic-buying surge sent quarterly sales up 38.2%. But manufacturers are determined to keep newcomers to the pizza category in the frozen aisle. On the

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