Manufacturers say pandemic gains are likely to stick, prompting the introduction of ever-healthier, more convenient new items. But supply chain issues could slow growth. Although
New initiatives and promotions will help drive retail sales and tell frozen and refrigerated foods’ compelling story to consumers via traditional and new media, including
The fresh department may be twice its size, but frozen has the momentum. Don’t let it slip away. While retailers continue to grapple with supply
While the rest of the frozen department is struggling to find growth versus last year, frozen meals are up 6.3% during the most recent 12
Despite recent losses, volumes are almost back to pre-pandemic levels. The humanely raised and sustainably farmed segments continue to gain ground. Thanks mostly to last
Both indulgent and better-for-you premium offerings are driving growth in the category, whose sales are up 18.1% since 2019. Compared to the same period a
Frozen cheesecake, sweet goods, pies, and other frozen desserts are all up double digits since 2019, as dessert becomes a more everyday occasion. While most
Despite a ‘crumby’ quarter, Frozen Bread & Dough sales are up 18.3% compared to 2019, unleashing a wave of innovative new products. Frozen bread and
The most recent 12 weeks notwithstanding, the category has registered some of the frozen department’s biggest two-year gains. During the 12 weeks ended May 15,
Sales are up even from last year when record numbers of consumers “discovered” new favorites in the novelties set. After lapping last year’s pandemic-fueled buying
Consumers who “discovered” frozen pizza during the pandemic helped drive 20.6% growth since 2019. Dollar sales of frozen pizza fell 14.5% during the 12 weeks
Consumers who “discovered” frozen pizza during the pandemic helped drive 20.6% growth since 2019. While most categories come up short when compared against last year’s
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Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com
Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com
