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Category: Category Spotlights

Category Spotlights

FRUIT GAINS 39% IN TWO YEARS

Manufacturers say pandemic gains are likely to stick, prompting the introduction of ever-healthier, more convenient new items. But supply chain issues could slow growth. Although

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Category Spotlights

NFRA SETS BIG PLANS FOR 2022

New initiatives and promotions will help drive retail sales and tell frozen and refrigerated foods’ compelling story to consumers via traditional and new media, including

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Denise Leathers
Category Spotlights

FROZEN IN THE DRIVER’S SEAT

The fresh department may be twice its size, but frozen has the momentum. Don’t let it slip away. While retailers continue to grapple with supply

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Category Spotlights

Dinners & Entrees Heating Up

While the rest of the frozen department is struggling to find growth versus last year, frozen meals are up 6.3% during the most recent 12

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Category Spotlights

Eggs Scramble To Regain Sales

Despite recent losses, volumes are almost back to pre-pandemic levels. The humanely raised and sustainably farmed segments continue to gain ground. Thanks mostly to last

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Category Spotlights

How Sweet It Is!

Frozen cheesecake, sweet goods, pies, and other frozen desserts are all up double digits since 2019, as dessert becomes a more everyday occasion. While most

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Category Spotlights

Bread & Dough On The Rise

Despite a ‘crumby’ quarter, Frozen Bread & Dough sales are up 18.3% compared to 2019, unleashing a wave of innovative new products. Frozen bread and

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Category Spotlights

Frozen Fruit Up 44.1% Since 2019

The most recent 12 weeks notwithstanding, the category has registered some of the frozen department’s biggest two-year gains. During the 12 weeks ended May 15,

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Category Spotlights

Frozen Novelties On Fire

Sales are up even from last year when record numbers of consumers “discovered” new favorites in the novelties set. After lapping last year’s pandemic-fueled buying

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Category Spotlights

Pizza Prevails

Consumers who “discovered” frozen pizza during the pandemic helped drive 20.6% growth since 2019. Dollar sales of frozen pizza fell 14.5% during the 12 weeks

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Category Spotlights

Power Breakfast

Consumers who “discovered” frozen pizza during the pandemic helped drive 20.6% growth since 2019. While most categories come up short when compared against last year’s

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