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Category: Category Spotlights

FROZEN BREAD & DOUGH ON A ROLL

The category saw a 21.8% jump, thanks to consumers seeking oven-ready comfort foods. But could the holidays bring even bigger gains? [hr] Frozen bread and

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BREAD & DOUGH ON A ROLL

The category saw a 21.8% jump, thanks to consumers seeking oven-ready comfort foods. But could the holidays bring even bigger gains? [hr] Frozen bread and

Read More »

A Change In The Wind

National brands are outperforming private label for the first time in years. Will it blow over or is this another ‘new normal’? [hr] From shuttered

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Eggs Still Golden

Retail sales are expected to remain elevated as long as consumers are at home. But concerns around animal welfare are accelerating the shift to pasture-raised

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Category Spotlights

Dinner Sales up 12.9%

Despite double-digit gains in dinner sales, the category didn’t do nearly as well as the rest of the frozen department. A surge of new better-for-you

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Let’s Taco Bout Mexican Food

Up 11.2% during the most recent quarter, the frozen segment gets a boost from at-home dining, authentic flavors and products that cater to healthy lifestyles.

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SEAFOOD NETS WHALE OF A GAIN

Consumers seeking healthy alternatives to more ‘everyday’ proteins drive a whopping 50.6% increase in frozen sales. It took a pandemic – along with temporary shortages

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Veggies Take Root

Sales are up 17.7% over last year as a young demographic goes green. [hr] Cauliflower and broccoli, once pushed to the edge of the plate

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Top of the Morning

Up more than 20%, handhelds and entrees drive frozen breakfast category growth – and new intros skew toward premium. Frozen breakfast sales jumped 18.0% to

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LEGENDAIRY

Ice cream and frozen novelties post double-digit gains during ‘extended’ summer season. But new innovation will help keep the momentum going long after the kids

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Asian Food Up 51.5%

Unable to dine at restaurants and leery of takeout, consumers discover frozen options are an excellent way to enjoy their favorite asian cuisine. [hr] Even

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Meat-ing New Needs

Consumers are still eating real meat, but they want easy, convenient meal solutions and more natural, ethical products. [hr] While plant-based meat alternatives have grabbed

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