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Category: Category Spotlights

Category Spotlights

FROZEN DESSERTS UP 8.2%

Single-serves, better-for-you options and exciting flavors are all helping drive dollar growth. Although units were down slightly across the board, dollar sales of frozen desserts/toppings

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Category Spotlights

THE GOLDEN EGG

Inflation and avian flu drove dollars up an eye-popping 39.1%, while units fell only 1.4%. And the premium segment continues to gain ground. Facing the

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Category Spotlights

WHERE’S THE PLANT-BASED?

New consumer research reveals shopper confusion that could be hurting your sales.  If you don’t know where you are going, any road will get you

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Category Spotlights

INFLATION DRIVES ENTRÉE GROWTH

Higher-than-average price increases boosted dollar sales, but units tanked. Still, manufacturers are optimistic about the category’s future. Thanks to some pretty hefty price increases, dollar

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Category Spotlights

FROZEN PIZZA SAVES DOUGH

New indulgent and better-for-you options make it easy for cash-strapped consumers to choose frozen over takeout. Thanks largely to rampant inflation, frozen pizza sales jumped

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Category Spotlights

FROZEN ASIAN FOOD SALES UP 11%

A 22.5% gain by snacks and appetizers drove the advance. But household penetration remains low, leaving plenty of room for additional growth. While inflation stifled

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Category Spotlights

BREAKFAST RISES & SHINES

Up 12%, the category is outperforming the frozen department as a whole. New products are all about convenience and protein. While the frozen breakfast category

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Category Spotlights

VEGGIE INNOVATION TAKES ROOT

The once sleepy frozen vegetable category has become a hotbed of new product development, which could help jumpstart growth. During the 12 weeks ended April

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