Category: Category Spotlights

Category is holding its own, aided by the introduction of next-generation smoothie kits (no blender needed). Bolstered by younger parents who tend to be more

The three largest subcategories all registered double-digit gains (entrée unit sales were up, too). A slew of new better-for-you options promises to keep the momentum

Despite negative numbers, the meat substitutes category is ripe with innovation — especially in the processed chicken segment. The meat substitutes market has experienced a

Still, manufacturers are optimistic about 2023, especially the value-added segment. While inflation is not as severe in frozen seafood as other categories, it’s dragging down

A popular alternative to takeout, premium frozen pizza helped drive 14.1% category dollar growth (and limit unit losses). Despite price increases that drove dollar sales

Both the premium and budget segments, including private label, are doing well. But mid-priced options…not so much. Dollar sales of frozen plain vegetables jumped 8.2%

Value packs are trending as inflation squeezes food budgets. Better-for-you, ethnic and plant-based options are also gaining ground. Despite a 2.9% decrease in units, dollar

But inflation has hit the refrigerated dough category particularly hard, dragging unit sales down 5.1%. Thanks to raging inflation, dollar sales of frozen bread and

But they’re still buying — and many are shifting to cage-free and specialty varieties. Avian influenza and supply chain issues continue to plague the entire

It was the only top 20 frozen subcategory that saw unit sales rise during the most recent quarter. But a steady stream of innovative new