Category: Category Spotlights

Health-conscious shoppers are willing to pay more for quality, convenience. After a pandemic surge, the frozen fruit category saw units (-5.5%) and volume (-5.1%) tumble

With prices on the rise, unit sales are falling fast. But manufacturers continue to roll out new products for consumers seeking healthy proteins. Despite declines

Units are down, but continued growth at the high end combined with rising inflation drove a 3.0% dollar gain. During the 12 weeks ended Jan.

Yes, sales are down (except in the value-added “prepared” segment). But the numbers don’t tell the whole story. A desire to remain healthy during the

After torrid growth in 2020 and early 2021, the category seems to be leveling out. But the poultry segment continues to register solid gains. After

Buoyed by indulgent innovation and new better-for-you offerings, the category holds its own despite declines in unit sales and volume. The return to cooler weather

Consumers looking to recreate restaurant meals at home are driving strong growth, but merchandising frozen products together in an Asian destination could take the category

Sales soar, dip and stabilize —then prepare to do it all over again. A year ago, egg sales soared while quarantined would-be chefs and bakers

Thanks to continued growth in the fresh baked segment, the category managed a modest gain during the most recent 12 weeks. Paced by a 3.2%

Growth shows no signs of slowing as manufacturers roll out cleaner, more sophisticated offerings.  From convenience and versatility to cleaner labels and innovative new formats