Single-serves, better-for-you options and exciting flavors are all helping drive dollar growth. Although units were down slightly across the board, dollar sales of frozen desserts/toppings
It was the only top 20 frozen subcategory that reg-istered unit growth during the most recent 12 weeks. The war in Ukraine has had a
Dollar sales grew almost twice as fast as sales for all frozen foods. Ethnic, plant-based and anything made with cauliflower are leading the way. Handheld
Inflation and avian flu drove dollars up an eye-popping 39.1%, while units fell only 1.4%. And the premium segment continues to gain ground. Facing the
New consumer research reveals shopper confusion that could be hurting your sales. If you don’t know where you are going, any road will get you
Although the category skyrocketed early in the pandemic, supply chain woes and a lack of innovation have stunted growth since then. But consumer demand remains
Higher-than-average price increases boosted dollar sales, but units tanked. Still, manufacturers are optimistic about the category’s future. Thanks to some pretty hefty price increases, dollar
But both categories see unit sales fall During the 12 weeks ended May 15, ice cream/sherbet sales fell 0.2% versus the same period a year
New indulgent and better-for-you options make it easy for cash-strapped consumers to choose frozen over takeout. Thanks largely to rampant inflation, frozen pizza sales jumped
A 22.5% gain by snacks and appetizers drove the advance. But household penetration remains low, leaving plenty of room for additional growth. While inflation stifled
Up 12%, the category is outperforming the frozen department as a whole. New products are all about convenience and protein. While the frozen breakfast category
The once sleepy frozen vegetable category has become a hotbed of new product development, which could help jumpstart growth. During the 12 weeks ended April
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Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com
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603-252-0507 or warren@frbuyer.com
