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Category: Category Spotlights

Category Spotlights

Frozen Bread & Dough Rises 14.1%

Double-digit growth for frozen bread and dough persisted through the holidays. Easter and Mother’s Day sales are expected to be strong as well. Paced by

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Frozen Asian Jumps 46% DEC 2020

Changing demographics are driving growth, but new plant-based options and bold flavours combined with improved merchandising could take the category even higher. Forget cheeseburgers, fried

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PIZZA GOES PREMIUM

But unlike last year, more indulgent offerings are outgaining better-for-you. [hr] Consumers suffering from “cooking fatigue” but still not comfortable eating out several times a

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THE SCOOP ON ICE CREAM

Sales are up 14.7%, but improved assortments, better merchandising and more frequent reviews could extend growth beyond the pandemic. [hr] As the pandemic stretches into

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BREAKFASTS JUMP 18.2%

The frozen breakfast category is on a roll, but make sure your assortments line up with changing buying habits. Here are some merchandising tips. [hr]

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Sprouts Returns to its Roots

The natural chain uses a differentiated assortment, including innovative new frozen items, to win over core consumers. [hr] Since the pandemic struck in March, consumers

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ROLLING IN THE DOUGH

Despite losing some space, the frozen bread and dough segment is rising fast. But more innovative assortments and improved merchandising are needed to keep the

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Dips & Spreads Blossom

The all-day snacking trend was already driving growth. But new plant-based offerings are taking the segment to the next level. [hr] The refrigerated dips (+13.7%),

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FROZEN BREAD & DOUGH ON A ROLL

The category saw a 21.8% jump, thanks to consumers seeking oven-ready comfort foods. But could the holidays bring even bigger gains? [hr] Frozen bread and

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BREAD & DOUGH ON A ROLL

The category saw a 21.8% jump, thanks to consumers seeking oven-ready comfort foods. But could the holidays bring even bigger gains? [hr] Frozen bread and

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A Change In The Wind

National brands are outperforming private label for the first time in years. Will it blow over or is this another ‘new normal’? [hr] From shuttered

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