Category: Category Spotlights

Units are down slightly as consumers shift to bigger, better-value pack sizes. But there’s also movement in the value-added segment where snacks and smoothies are

The multi-serve segment continues to heat up, but manufacturers say more variety is needed. During the 12 weeks ended April 23, dollar sales of frozen

Frozen potatoes are driving the veggie category’s 19.3% growth — and inspiring a whole host of new products. The segment is also seeing more healthy,

Manufacturers are coming for carryout with indulgent new offerings featuring popular pizzeria crust types. Despite a 6.3% loss by the category’s top-selling brand, frozen pizza

Inflation hasn’t diminished demand for convenient, better-for-you breakfast sandwiches and European-inspired waffles and pancakes. Dollars sales of frozen breakfast foods jumped 8.4% to $1.25 billion

But the refrigerated dough category registers a whopping 28% gain, thanks to double-digit growth by biscuits and pastries/dumplings. After registering better-than-average comps during the last

But the premium segment — especially pasture-raised — continues to thrive, thanks in part to narrowing price gaps. Although egg prices are falling as producers

Premium offerings — both decadent and better-for-you — are helping the frozen desserts category outpace the department as a whole. Thanks to above-average price inflation,

But the premium segment continues to gain momentum as manufacturers roll out trendy new offerings. Although refrigerated dips (+8.6%), flavored spreads/hummus (+0.5%) and sauce/gravy/marinade mixes,

But the refrigerated segment remains a bright spot. Will retailers make more room in the frozen set for clean-label newcomers? Although dollar sales of single-

Some consumers are trading down to private label or opting for family sizes, but few are giving up their favorite treats. Dollar sales of ice

Fried rice and potstickers are also outperforming the category as a whole, though industry observers say it’s time for some new flavors. L ike the