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Category: Category Spotlights

Category Spotlights

REVVING UP DEMAND FOR PLANT-BASED

Here’s how you can apply a consumer/shopper journey approach to accelerate demand in the evolving plant-based category. Growth in some plant-based categories slowed last year.

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Category Spotlights

Plant-Based Milks & Creamers

Los Angeles-based Califia Farms (califiafarms.com) expands its line of dairy-free milks and creamers with four new plant-based offerings. For consumers seeking less sugar and fewer

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Category Spotlights

FROZEN ASIAN FOODS UP 21.8%

Side dishes, appetizers, and an expanded variety of sizes in entrees are driving growth. But watch for new plant-based options in multiple categories. Sales of

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Category Spotlights

UNITS FALL, BUT FRUIT DOLLARS EDGE UP

Health-conscious shoppers are willing to pay more for quality, convenience. After a pandemic surge, the frozen fruit category saw units (-5.5%) and volume (-5.1%) tumble

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Category Spotlights

INFLATION HAMPERS SEAFOOD GROWTH

With prices on the rise, unit sales are falling fast. But manufacturers continue to roll out new products for consumers seeking healthy proteins. Despite declines

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Category Spotlights

BRINGING HOME THE BACON

Frozen breakfast sales are sizzling — even unit sales are up 2.6% — as consumers returning to work and school seek convenient solutions for busy

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Category Spotlights

PIZZA AT A PREMIUM

Units are down, but continued growth at the high end combined with rising inflation drove a 3.0% dollar gain. During the 12 weeks ended Jan.

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Category Spotlights

PIZZA DOLLARS EDGE UP 0.5%

Buoyed by indulgent innovation and new better-for-you offerings, the category holds its own despite declines in unit sales and volume. The return to cooler weather

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Category Spotlights

FROZEN ASIAN PULLS AHEAD

Consumers looking to recreate restaurant meals at home are driving strong growth, but merchandising frozen products together in an Asian destination could take the category

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