Category: Category Spotlights

THE SCOOP ON ICE CREAM

Sales are up 14.7%, but improved assortments, better merchandising and more frequent reviews could extend growth beyond the pandemic. [hr] As the pandemic stretches into

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BREAKFASTS JUMP 18.2%

The frozen breakfast category is on a roll, but make sure your assortments line up with changing buying habits. Here are some merchandising tips. [hr]

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Sprouts Returns to its Roots

The natural chain uses a differentiated assortment, including innovative new frozen items, to win over core consumers. [hr] Since the pandemic struck in March, consumers

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ROLLING IN THE DOUGH

Despite losing some space, the frozen bread and dough segment is rising fast. But more innovative assortments and improved merchandising are needed to keep the

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Dips & Spreads Blossom

The all-day snacking trend was already driving growth. But new plant-based offerings are taking the segment to the next level. [hr] The refrigerated dips (+13.7%),

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FROZEN BREAD & DOUGH ON A ROLL

The category saw a 21.8% jump, thanks to consumers seeking oven-ready comfort foods. But could the holidays bring even bigger gains? [hr] Frozen bread and

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BREAD & DOUGH ON A ROLL

The category saw a 21.8% jump, thanks to consumers seeking oven-ready comfort foods. But could the holidays bring even bigger gains? [hr] Frozen bread and

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A Change In The Wind

National brands are outperforming private label for the first time in years. Will it blow over or is this another ‘new normal’? [hr] From shuttered

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Eggs Still Golden

Retail sales are expected to remain elevated as long as consumers are at home. But concerns around animal welfare are accelerating the shift to pasture-raised

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Category Spotlights

Dinner Sales up 12.9%

Despite double-digit gains in dinner sales, the category didn’t do nearly as well as the rest of the frozen department. A surge of new better-for-you

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Let’s Taco Bout Mexican Food

Up 11.2% during the most recent quarter, the frozen segment gets a boost from at-home dining, authentic flavors and products that cater to healthy lifestyles.

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