
ICE CREAM STUMBLES, NOVELTIES TAKE OFF
But both categories are welcoming new and improved plant-based options plus better “real dairy.” During the 12 weeks ended Feb. 20, ice cream/sherbet sales fell
But both categories are welcoming new and improved plant-based options plus better “real dairy.” During the 12 weeks ended Feb. 20, ice cream/sherbet sales fell
Here’s how you can apply a consumer/shopper journey approach to accelerate demand in the evolving plant-based category. Growth in some plant-based categories slowed last year.
Los Angeles-based Califia Farms (califiafarms.com) expands its line of dairy-free milks and creamers with four new plant-based offerings. For consumers seeking less sugar and fewer
Side dishes, appetizers, and an expanded variety of sizes in entrees are driving growth. But watch for new plant-based options in multiple categories. Sales of
Health-conscious shoppers are willing to pay more for quality, convenience. After a pandemic surge, the frozen fruit category saw units (-5.5%) and volume (-5.1%) tumble
With prices on the rise, unit sales are falling fast. But manufacturers continue to roll out new products for consumers seeking healthy proteins. Despite declines
Frozen breakfast sales are sizzling — even unit sales are up 2.6% — as consumers returning to work and school seek convenient solutions for busy
Units are down, but continued growth at the high end combined with rising inflation drove a 3.0% dollar gain. During the 12 weeks ended Jan.
Yes, sales are down (except in the value-added “prepared” segment). But the numbers don’t tell the whole story. A desire to remain healthy during the
After torrid growth in 2020 and early 2021, the category seems to be leveling out. But the poultry segment continues to register solid gains. After
Buoyed by indulgent innovation and new better-for-you offerings, the category holds its own despite declines in unit sales and volume. The return to cooler weather
Consumers looking to recreate restaurant meals at home are driving strong growth, but merchandising frozen products together in an Asian destination could take the category
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Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com
Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com