more

Advertising

mommabquote advertising

Frozen & Refrigerated Buyer efficiently and effectively targets executives in the frozen and refrigerated foods industry. The award-winning publication has the No. 1 share in its market, by a significant margin. We cover all products in the frozen, dairy, deli, meat and seafood departments

For information about advertising, please contact:

Editorial Calendar

2020

OCTOBER
COVER STORY
10 Best Retailers

CATEGORY SPOTLIGHTS
Ice Cream & Novelties
Dinners & Entrees
Mexican Foods
Seafood
Veggies & Side Dishes
Breakfast
Milk/Coffee Beverages

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION NFRA Convention (Oct. 17-20, Washington, D.C.)

NOVEMBER
COVER STORY
Private Label

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Dips & Spreads
Fruit
Indian Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION PLMA Show (Nov. 15-17)

DECEMBER
COVER STORY
What the Heck’s Going on with Whole Foods?
Promotion Guidebook/Profitable Merchandising

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Yogurt
Desserts
Cheese & Lunchmeat
Juices & Drinks

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

2021

*All shows and show dates are tentative and subject to change

JANUARY-FEBRUARY
COVER STORY
Whole Foods

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Sides
Plant-Based

BONUS DISTRIBUTION
*Natural Products Expo West (March 2-6, Anaheim, Calif.)
*AFFI-CON (Feb. 20-23, San Diego)

MARCH
COVER STORY
New Products

CATEGORY SPOTLIGHTS
Seafood
Asian Foods
Pizza
Fruit
Beverages, Juices & Drinks

APRIL
COVER STORY
H-E-B

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Novelties
Desserts
Dips & Spreads
Mexican/Hispanic Food

BONUS DISTRIBUTION
*NRFA Executive Conference (April 19-21, Tempe, Ariz.)

MAY
COVER STORY
Retailer of the Year

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Soup
Italian Food

BONUS DISTRIBUTION
*IDDBA Show (June 6-8, Houston)

JUNE
COVER STORY
Hispanic Shoppers

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Veggies & Sides
Breakfast
Milk/Coffee Beverages

JULY
COVER STORY
Shopper Insights

CATEGORY SPOTLIGHTS
Fruit
Dinners & Entrees
Ice Cream & Novelties
Yogurt
Mexican/Hispanic Food

AUGUST
COVER STORY
Target

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Mediterranean Foods
Desserts

SEPTEMBER
COVER STORY
Plant-Based Foods

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Pasta
Dips & Spreads
Beverages, Juices & Drinks

BONUS DISTRIBUTION
*Natural Products Expo East (Sept. 22-25, Philadelphia)

OCTOBER
COVER STORY
Club Stores

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Frozen Novelties
Seafood
Veggies & Sides
Breakfast
Mexican/Hispanic Food
Milk/Coffee Beverages

BONUS DISTRIBUTION
*NFRA Convention (Oct. 16-19, San Diego)

NOVEMBER
COVER STORY
Private Label
Bonus Feature: Aldi

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Fruit
Soup
Indian Foods

BONUS DISTRIBUTION
*PLMA Show (Nov. ?-?, Chicago)

DECEMBER
COVER STORY
Promotional Lift
Bonus Feature: Merchandising Guidebook

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Desserts
Dips & Spreads
Yogurt

Advertising Specifications

Download Advertising Specifications

Trim Size: 8.125 x 10.875 inches
Ink: CMYK process
PMS Color: Convert PMS to CMYK before making press-optimized PDF
Bleed: .125 inch beyond trim
Live Matter: Keep .375 inch inside trim
Halftone screen: 150 line screen (300 dpi)
Type of binding: All issues are saddle-stitched.

Digital Requirements

Frozen & Refrigerated Buyer will accept a press-optimized PDF. To make and upload a press-optimized PDF, follow these four easy steps:
Preflight. Before making your PDF, preflight and collect your files. Incorrectly supplied ad files may affect your cost and delay production.
Press-Optimized PDF. To make a press-optimized PDF, be sure to edit the PDF style as follows:
• Compression—No Down Sampling:
Monochrome compression engine should be set to CCITT group 4
• Marks & bleeds—Check: “Crop Marks” at 0.25 pt line weight, offset at 0.25. Set bleeds at .125 inch on all sides.
• Advanced—Subset Fonts Below: 0%. Set the transparency flattener to high resolution. Check: “Ignore Spread Overrides.”

Pre-Printed Ad Inserts/Outserts

Recommended trim size is 8 x 10.5 inches on
70–100 lb. text weight paper.
Inserts: Bound-in or tipped-in. Bound-in inserts require an additional .375 inch minimum flap for binding.
Outserts: Require polybagging.

Ad Size

Dimensions are width-by-height in inches

2 page spread
final print size: 16.25 x 10.875
bleed size: 16.5 x 11.125

Full page
final print size: 8.125 x 10.875
bleed size: 8.375 x 11.125

1/2 Horizontal bleed
final print size: 8.125 x 5.125
bleed size: 8.375 x 5.25

1/2 Horizontal non-bleed
final print size: 7.5 x 5

1/2 vertical
final print size: 4.06 x 10.875
bleed size: 4.185 x 11.125