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Advertising

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Frozen & Refrigerated Buyer efficiently and effectively targets executives in the frozen and refrigerated foods industry. The award-winning publication has the No. 1 share in its market, by a significant margin. We cover all products in the frozen, dairy, deli, meat and seafood departments

For information about advertising, please contact:

Editorial Calendar

2020

JANUARY-FEBRUARY
COVER STORY
Expo West Preview

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Side Dishes
Dips & Spreads
Meat/Poultry & Alternatives

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION AFFI-CON (Feb. 28-March 3, Las Vegas) Expo West (March 3-7, Anaheim, Calif.)

MARCH
COVER STORY
Expo West Preview

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Side Dishes
Dips & Spreads
Meat/Poultry & Alternatives

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION AFFI-CON (Feb. 28-March 3, Las Vegas) Expo West (March 3-7, Anaheim, Calif.)

APRIL
COVER STORY
Plant-Based Foods

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Novelties
Breakfast
Mexican Foods
Milk/Coffee Beverages

PLUS
IRI CATEGORY DATA
LOGISTICS

MAY
COVER STORY
Retailer of the Year

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Desserts
Yogurt
Cheese & Lunchmeat

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION IDDBA Show (May 31-June 2, Indianapolis))

JUNE
COVER STORY
Kroger

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Veggies & Side Dishes
Soup
Juices & Drinks

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

JULY
COVER STORY
Wegmans

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Novelties
Fruit
Dips & Spreads
Breakfast
Mexican Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

AUGUST
COVER STORY
Walmart

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Mediterranean Foods
Yogurt

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

SEPTEMBER
COVER STORY
Stew Leonard’s

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Desserts
Soup
Meat/Poultry & Alternatives
Italian Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

BONUS DISTRIBUTION
Expo East (Sept. 23-26, Philadelphia)
NFRA Convention (Oct. 17-20, Washington, D.C.)

OCTOBER
COVER STORY
10 Best Retailers

CATEGORY SPOTLIGHTS
Ice Cream & Novelties
Dinners & Entrees
Mexican Foods
Seafood
Veggies & Side Dishes
Breakfast
Milk/Coffee Beverages

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION NFRA Convention (Oct. 17-20, Washington, D.C.)

NOVEMBER
COVER STORY
Private Label

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Dips & Spreads
Fruit
Indian Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION PLMA Show (Nov. 15-17)

DECEMBER
COVER STORY
What the Heck’s Going on with Whole Foods?
Promotion Guidebook/Profitable Merchandising

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Yogurt
Desserts
Cheese & Lunchmeat
Juices & Drinks

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

Advertising Specifications

Download Advertising Specifications

Trim Size: 8.125 x 10.875 inches
Ink: CMYK process
PMS Color: Convert PMS to CMYK before making press-optimized PDF
Bleed: .125 inch beyond trim
Live Matter: Keep .375 inch inside trim
Halftone screen: 150 line screen (300 dpi)
Type of binding: All issues are saddle-stitched.

Digital Requirements

Frozen & Refrigerated Buyer will accept a press-optimized PDF. To make and upload a press-optimized PDF, follow these four easy steps:
Preflight. Before making your PDF, preflight and collect your files. Incorrectly supplied ad files may affect your cost and delay production.
Press-Optimized PDF. To make a press-optimized PDF, be sure to edit the PDF style as follows:
• Compression—No Down Sampling:
Monochrome compression engine should be set to CCITT group 4
• Marks & bleeds—Check: “Crop Marks” at 0.25 pt line weight, offset at 0.25. Set bleeds at .125 inch on all sides.
• Advanced—Subset Fonts Below: 0%. Set the transparency flattener to high resolution. Check: “Ignore Spread Overrides.”

Pre-Printed Ad Inserts/Outserts

Recommended trim size is 8 x 10.5 inches on
70–100 lb. text weight paper.
Inserts: Bound-in or tipped-in. Bound-in inserts require an additional .375 inch minimum flap for binding.
Outserts: Require polybagging.

Ad Size

Dimensions are width-by-height in inches

2 page spread
final print size: 16.25 x 10.875
bleed size: 16.5 x 11.125

Full page
final print size: 8.125 x 10.875
bleed size: 8.375 x 11.125

1/2 Horizontal bleed
final print size: 8.125 x 5.125
bleed size: 8.375 x 5.25

1/2 Horizontal non-bleed
final print size: 7.5 x 5

1/2 vertical
final print size: 4.06 x 10.875
bleed size: 4.185 x 11.125