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Advertising

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Frozen & Refrigerated Buyer efficiently and effectively targets executives in the frozen and refrigerated foods industry. The award-winning publication has the No. 1 share in its market, by a significant margin. We cover all products in the frozen, dairy, deli, meat and seafood departments

We can produce ad materials for you in-house for a flat fee of $350. You provide us with photos and ad copy points, we do the rest. Our experienced team can also create and produce customized advertorials (ads that tell your story with text and photos), brochures and online/digital marketing programs.

For information about advertising, please contact:

Editorial Calendar

2020

JANUARY-FEBRUARY
COVER STORY
Expo West Preview

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Side Dishes
Dips & Spreads
Meat/Poultry & Alternatives

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION AFFI-CON (Feb. 28-March 3, Las Vegas) Expo West (March 3-7, Anaheim, Calif.)

MARCH
COVER STORY
Expo West Preview

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Side Dishes
Dips & Spreads
Meat/Poultry & Alternatives

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION AFFI-CON (Feb. 28-March 3, Las Vegas) Expo West (March 3-7, Anaheim, Calif.)

APRIL
COVER STORY
Plant-Based Foods

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Novelties
Breakfast
Mexican Foods
Milk/Coffee Beverages

PLUS
IRI CATEGORY DATA
LOGISTICS

MAY
COVER STORY
Retailer of the Year

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Desserts
Yogurt
Cheese & Lunchmeat

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION IDDBA Show (May 31-June 2, Indianapolis))

JUNE
COVER STORY
Kroger

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Veggies & Side Dishes
Soup
Juices & Drinks

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

JULY
COVER STORY
Wegmans

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Novelties
Fruit
Dips & Spreads
Breakfast
Mexican Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

AUGUST
COVER STORY
Walmart

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Mediterranean Foods
Yogurt

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

SEPTEMBER
COVER STORY
Stew Leonard’s

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Desserts
Soup
Meat/Poultry & Alternatives
Italian Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

BONUS DISTRIBUTION
Expo East (Sept. 23-26, Philadelphia)
NFRA Convention (Oct. 17-20, Washington, D.C.)

OCTOBER
COVER STORY
10 Best Retailers

CATEGORY SPOTLIGHTS
Ice Cream & Novelties
Dinners & Entrees
Mexican Foods
Seafood
Veggies & Side Dishes
Breakfast
Milk/Coffee Beverages

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION NFRA Convention (Oct. 17-20, Washington, D.C.)

NOVEMBER
COVER STORY
Private Label

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Dips & Spreads
Fruit
Indian Foods

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS
BONUS DISTRIBUTION PLMA Show (Nov. 15-17)

DECEMBER
COVER STORY
What the Heck’s Going on with Whole Foods?
Promotion Guidebook/Profitable Merchandising

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Yogurt
Desserts
Cheese & Lunchmeat
Juices & Drinks

PLUS
IRI CATEGORY DATA
PLANT-BASED FOODS
LOGISTICS

Advertising Specifications

Download Advertising Specifications

Trim Size: 8.125 x 10.875 inches
Ink: CMYK process
PMS Color: Convert PMS to CMYK before making press-optimized PDF
Bleed: .125 inch beyond trim
Live Matter: Keep .375 inch inside trim
Halftone screen: 150 line screen (300 dpi)
Type of binding: All issues are saddle-stitched.

Digital Requirements

Frozen & Refrigerated Buyer will accept a press-optimized PDF. To make and upload a press-optimized PDF, follow these four easy steps:
Preflight. Before making your PDF, preflight and collect your files. Incorrectly supplied ad files may affect your cost and delay production.
Press-Optimized PDF. To make a press-optimized PDF, be sure to edit the PDF style as follows:
• Compression—No Down Sampling:
Monochrome compression engine should be set to CCITT group 4
• Marks & bleeds—Check: “Crop Marks” at 0.25 pt line weight, offset at 0.25. Set bleeds at .125 inch on all sides.
• Advanced—Subset Fonts Below: 0%. Set the transparency flattener to high resolution. Check: “Ignore Spread Overrides.”

Pre-Printed Ad Inserts/Outserts

Recommended trim size is 8 x 10.5 inches on
70–100 lb. text weight paper.
Inserts: Bound-in or tipped-in. Bound-in inserts require an additional .375 inch minimum flap for binding.
Outserts: Require polybagging.

Ad Size

Dimensions are width-by-height in inches

2 page spread
final print size: 16.25 x 10.875
bleed size: 16.5 x 11.125

Full page
final print size: 8.125 x 10.875
bleed size: 8.375 x 11.125

1/2 Horizontal bleed
final print size: 8.125 x 5.125
bleed size: 8.375 x 5.25

1/2 Horizontal non-bleed
final print size: 7.5 x 5

1/2 vertical
final print size: 4.06 x 10.875
bleed size: 4.185 x 11.125