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According to surveys, we're the best choice.

We are Industry Leaders The Readers' Choice Award-Winning

FR Buyer’s edge

Industry Leading Viewership

#1 in Ad Revenue

Within a year of its founding in 2009, FR Buyer took over (and remains at) the No. 1 position in market ad revenues.

11,800+ Readers

Targeted decision-makers in the industry, as well as senior executives in the manufacturing and logistics sector.

Award-Winning Publication

FR Buyer has consistently won awards for editorial excellence from the ASPBE, with 32 awards and growing.

FR Buyer is read consistently.

Percent of surveyed retailers who reported reading or looking through each of the most recent four issues.

Publication
Percentage
Frozen & Refrigerated Buyer 60% 
Progressive Grocer 54% 
 Supermarket News 49% 
Grocery Headquarters  45% 

Now that's Steady Readership.

Because FR Buyer targets frozen and refrigerated retailers with precision.

It's not just skimmed.

Number of minutes surveyed retailers reported reading each publication.

Publication
Under 10
11-20
21-30
31-60
 Frozen & Refrigerated Buyer  16% 47% 27% 10% 
 Progressive Grocer 32% 33% 30% 5% 
 Supermarket News 40% 33%  19% 9% 
 Grocery Headquarters 54% 29%  13% 4% 

Making sure your Ad gets seen.

Under 10 minutes is just skimming. But fully 84% of FR Buyer readers spend between 11 and 60 minutes reading the magazine — significantly higher than its competition.

We provide the most practical information

Publications chosen by surveyed retailers for attributes.

FR Buyer
Prog Grocer
Supermkt News
Groc. HQ
 Provides the most practical information  59% 18% 19% 4% 
 Is the most engaging to read. 56% 19%  23% 2% 
 Would read first if it all came at once. 57% 14% 26% 3% 

FR Buyer is the Industry's Choice.

The majority of surveyed retailers chose FR Buyer as their #1 pick.
And with 32 awards over the past decade, the industry did too.

*All statistics cited from readership survey by Litchfield Research

Media Kit Request


Editorial Calendar 2024

*All shows and dates are tentative and subject to change

January-February

COVER STORY

2nd Annual FoRWARD Awards/Women Leaders in the Industry

CATEGORY SPOTLIGHTS

Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Sides

BONUS DISTRIBUTION

*AFFI-CON (Feb. 24-27, San Diego)

March

COVER STORY

UNFI

CATEGORY SPOTLIGHTS

Seafood
Asian Foods
Pizza
Fruit
Breakfast
Meat & Plant-Based Proteins

BONUS DISTRIBUTION

Natural Products Expo West (March 12-16, Anaheim, Calif.)

April

COVER STORY

New Products & Hot Trends

CATEGORY SPOTLIGHTS

Dinners & Entrees
Ice Cream & Novelties
Desserts
Dips & Spreads
Mexican/Hispanic Food

BONUS DISTRIBUTION

*NFRA Executive Conference (April 8-10, Tempe, Ariz.)

May

COVER STORY

Retailer of the Year

CATEGORY SPOTLIGHTS

Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Milk/Coffee Beverages
Cheese & Plant-Based Alternatives
Mediterranean Foods

BONUS DISTRIBUTION

*IDDBA Show (June 9-11, Houston)

June

COVER STORY

Weis Markets, Inc.

CATEGORY SPOTLIGHTS

Asian Foods
Pizza
Veggies & Sides
Breakfast
Beverages, Juices & Drinks

July

COVER STORY

Spartan Nash

CATEGORY SPOTLIGHTS

Fruit
Dinners & Entrees
Ice Cream & Novelties
Yogurt
Mexican/Hispanic Food

August

COVER STORY

The Giant Company

CATEGORY SPOTLIGHTS

Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Desserts
Italian Foods

September

COVER STORY

Hot Shots & Old Hands

CATEGORY SPOTLIGHTS

Asian Foods
Pizza
Pasta
Dips & Spreads Soup
Meat & Plant-Based Proteins

BONUS DISTRIBUTION

*Natural Products Expo East (Sept. 19-21, Philadelphia)

October

COVER STORY

Harris Teeter

CATEGORY SPOTLIGHTS

Dinners & Entrees
Ice Cream & Frozen Novelties
Seafood
Veggies & Sides
Breakfast
Mexican/Hispanic Food
Beverages, Juices & Drinks

BONUS DISTRIBUTION

*NFRA Convention (Oct. 5-8, National Harbor, Md.)

November

NOVEMBER
COVER STORY

Private Label

CATEGORY SPOTLIGHTS

Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Fruit
Milk/Coffee Beverages

BONUS DISTRIBUTION

*PLMA Show (Nov. 17-19, Chicago)

December

COVER STORY

Hot Categories: 2025

CATEGORY SPOTLIGHTS

Asian Foods
Pizza
Desserts
Dips & Spreads
Yogurt

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contact us

Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com