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According to surveys, we're the best choice.

We are Industry Leaders The Readers' Choice Award-Winning

FR Buyer’s edge

Industry Leading Viewership

#1 in Ad Revenue

Within a year of its founding in 2009, FR Buyer took over (and remains at) the No. 1 position in market ad revenues.

11,800+ Readers

Targeted decision-makers in the industry, as well as senior executives in the manufacturing and logistics sector.

Award-Winning Publication

FR Buyer has consistently won awards for editorial excellence from the ASPBE, with 32 awards and growing.

FR Buyer is read consistently.

Percent of surveyed retailers who reported reading or looking through each of the most recent four issues.

Publication
Percentage
Frozen & Refrigerated Buyer 60% 
Progressive Grocer 54% 
 Supermarket News 49% 
Grocery Headquarters  45% 

Now that's Steady Readership.

Because FR Buyer targets frozen and refrigerated retailers with precision.

It's not just skimmed.

Number of minutes surveyed retailers reported reading each publication.

Publication
Under 10
11-20
21-30
31-60
 Frozen & Refrigerated Buyer  16% 47% 27% 10% 
 Progressive Grocer 32% 33% 30% 5% 
 Supermarket News 40% 33%  19% 9% 
 Grocery Headquarters 54% 29%  13% 4% 

Making sure your Ad gets seen.

Under 10 minutes is just skimming. But fully 84% of FR Buyer readers spend between 11 and 60 minutes reading the magazine — significantly higher than its competition.

We provide the most practical information

Publications chosen by surveyed retailers for attributes.

FR Buyer
Prog Grocer
Supermkt News
Groc. HQ
 Provides the most practical information  59% 18% 19% 4% 
 Would read first if it all came at once. 56% 19% 23% 2% 
 Is the most engaging to read. 57% 49%  49% 3% 

FR Buyer is the Industry's Choice.

The majority of surveyed retailers chose FR Buyer as their #1 pick.
And with 32 awards over the past decade, the industry did too.

*All statistics cited from readership survey by Litchfield Research

Media Kit Request


Editorial Calendar 2023

*All shows and dates are tentative and subject to change

January-February

COVER STORY

Women Leaders in the Industry

CATEGORY SPOTLIGHTS

Bread & Dough

Snacks, Appetizers & Handhelds

Eggs
Veggies & Sides

BONUS DISTRIBUTION

*AFFI-CON (Feb. 25-28, San Diego)

March

COVER STORY

Staying in-Stock: A How-to Guide

CATEGORY SPOTLIGHTS

Seafood
Asian Foods

Pizza

Fruit

Breakfast

Meat & Plant-Based Proteins

BONUS DISTRIBUTION

*NRFA Executive Conference (April 4-6, Tempe, Ariz.)

April

COVER STORY

Redefining Healthy Foods

CATEGORY SPOTLIGHTS

Dinners & Entrees
Ice Cream & Novelties

Desserts

Dips & Spreads

Mexican/Hispanic Food

BONUS DISTRIBUTION

*NFRA Executive Conference (April 17-19, Tempe, Ariz.)

May

COVER STORY
Retailer of the Year

CATEGORY SPOTLIGHTS

Bread & Dough
Snacks, Appetizers & Handhelds

Eggs

Milk/Coffee Beverages

Cheese & Plant-Based Alternatives
Mediterreanean Foods

BONUS DISTRIBUTION

*IDDBA Show (June 4-6, Anaheim, Calif.)

June

COVER STORY

Declaration of Independents

CATEGORY SPOTLIGHTS

Asian Foods

Pizza

Veggies & Sides

Breakfast

Beverages, Juices & Drinks

July

COVER STORY

Kroger vs. Walmart

CATEGORY SPOTLIGHTS

Fruit

Dinners & Entrees

Ice Cream & Novelties

Yogurt

Mexican/Hispanic Food

August

COVER STORY

Costco vs. Sam’s vs. BJ’s

CATEGORY SPOTLIGHTS

Bread & Dough
Snacks, Appetizers & Handhelds

Eggs

Desserts

Italian Foods

September

COVER STORY
Hot Shots & Old Hats

CATEGORY SPOTLIGHTS

Asian Foods

Pizza

Pasta

Dips & Spreads Soup

Meat & Plant-Based Proteins

BONUS DISTRIBUTION

*Natural Products Expo East (Sept. 20-23, Philadelphia)

October

COVER STORY

New Products

CATEGORY SPOTLIGHTS

Dinners & Entrees

Ice Cream & Frozen Novelties

Seafood

Veggies & Sides

Breakfast

Mexican/Hispanic Food

Beverages, Juices & Drinks

BONUS DISTRIBUTION

*NFRA Convention (Oct. 7-10, San Diego.)

November

NOVEMBER
COVER STORY

Private Label

CATEGORY SPOTLIGHTS

Bread & Dough

Snacks, Appetizers & Handhelds

Eggs

Fruit

Milk/Coffee Beverages

BONUS DISTRIBUTION

*PLMA Show (Nov. 12-14, Chicago)

December

COVER STORY

Hot Categories: 2024

CATEGORY SPOTLIGHTS

Asian Foods

Pizza

Desserts

Dips & Spreads

Yogurt

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contact us

Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com