Advertise with us.

According to surveys, we're the best choice.

We are Industry Leaders The Readers' Choice Award-Winning

FR Buyer’s edge

Industry Leading Viewership

#1 in Ad Revenue

Within a year of its founding in 2009, FR Buyer took over (and remains at) the No. 1 position in market ad revenues.

11,800+ Readers

Targeted decision-makers in the industry, as well as senior executives in the manufacturing and logistics sector.

Award-Winning Publication

FR Buyer has consistently won awards for editorial excellence from the ASPBE, with 32 awards and growing.

FR Buyer is read consistently.

Percent of surveyed retailers who reported reading or looking through each of the most recent four issues.

Publication Percentage

Frozen & Refrigerated Buyer

60%

Progressive Grocer
54%
Supermarket News
49%
Grocery Headquarters
45%

Now that's Steady Readership.

Because FR Buyer targets frozen and refrigerated retailers with precision.

It's not just skimmed.

Number of minutes surveyed retailers reported reading each publication.

Under 10 11-20 21-30 31-60

Frozen & Refrigerated Buyer

16%

47%

27%

10%

Progressive Grocer
32%
33%
30%
5%
Supermarket News
40%
33%
19%
9%
Grocery Headquarters
54%
29%
13%
4%

Making sure your Ad gets seen.

Under 10 minutes is just skimming. But fully 84% of FR Buyer readers spend between 11 and 60 minutes reading the magazine — significantly higher than its competition.

We provide the most practical information

Publications chosen by surveyed retailers for attributes.

FR Buyer Prog. Grocer Supmkt News Groc. HQ
Provides the most practical information.

59%

18%
19%
4%
Is the most engaging to read.

56%

19%
23%
2%
Would read first if all came at once.

57%

49%
49%
3%

FR Buyer is the Industry's Choice.

The majority of surveyed retailers chose FR Buyer as their #1 pick.
And with 32 awards over the past decade, the industry did too.

*All statistics cited from readership survey by Litchfield Research

Media Kit Request


Editorial Calendar 2021

*All shows and dates are tentative and subject to change

COVER STORY
Whole Foods

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Veggies & Sides
Plant-Based

BONUS DISTRIBUTION
*Natural Products Expo West (March 2-6, Anaheim, Calif.)
*AFFI-CON (Feb. 20-23, San Diego)

COVER STORY
New Products

CATEGORY SPOTLIGHTS
Seafood
Asian Foods
Pizza
Fruit
Beverages, Juices & Drinks

COVER STORY
H-E-B

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Novelties
Desserts
Dips & Spreads
Mexican/Hispanic Food

BONUS DISTRIBUTION
*NRFA Executive Conference (April 19-21, Tempe, Ariz.)

COVER STORY
Retailer of the Year

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Soup
Italian Food

BONUS DISTRIBUTION
*IDDBA Show (June 6-8, Houston)

COVER STORY
Hispanic Shoppers

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Veggies & Sides
Breakfast
Milk/Coffee Beverages

COVER STORY
Shopper Insights

CATEGORY SPOTLIGHTS
Fruit
Dinners & Entrees
Ice Cream & Novelties
Yogurt
Mexican/Hispanic Food

COVER STORY
Target

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Mediterranean Foods
Desserts

COVER STORY
Plant-Based Foods

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Pasta
Dips & Spreads
Beverages, Juices & Drinks

BONUS DISTRIBUTION
*Natural Products Expo East (Sept. 22-25, Philadelphia)

COVER STORY
Club Stores

CATEGORY SPOTLIGHTS
Dinners & Entrees
Ice Cream & Frozen Novelties
Seafood
Veggies & Sides
Breakfast
Mexican/Hispanic Food
Milk/Coffee Beverages

BONUS DISTRIBUTION
*NFRA Convention (Oct. 16-19, San Diego)

NOVEMBER
COVER STORY
Private Label
Bonus Feature: Aldi

CATEGORY SPOTLIGHTS
Bread & Dough
Snacks, Appetizers & Handhelds
Eggs
Fruit
Soup
Indian Foods

BONUS DISTRIBUTION
*PLMA Show (Nov. ?-?, Chicago)

COVER STORY
Promotional Lift
Bonus Feature: Merchandising Guidebook

CATEGORY SPOTLIGHTS
Asian Foods
Pizza
Desserts
Dips & Spreads
Yogurt

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Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or [email protected]

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or [email protected]