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Frozen & Refrigerated Buyer

with over 20 Years Of Experience, we know the industry.

“Helping our readers sell frozen and refrigerated products more profitably.”

Paul Chapa

Who We Are

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Our Readers

11,800 targeted decision-makers in the grocery, mass, club, convenience, natural/organic, specialty and drugstore channels, as well as senior executives in the manufacturing and logistics sector. Also, executives responsible for the purchase and merchandising of frozen and refrigerated foods in all channels of retail distribution nationwide.

Editorial Excellence

Frozen & Refrigerated Buyer has consistently won awards for editorial excellence from the American Society of Business Publication editors, with nine gold, silver and bronze awards in just the past three years.

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Get to know us

Meet FR Buyer

Click on our image to read more about us!

Paul Chapa

Director of Sales & Marketing
Managing Partner


(913) 481-5060
[email protected]

Warren Thayer

Editorial Director
Managing Partner

(603) 252-0507
[email protected]

Denise Leathers

Paul Chapa

Paul Chapa is the sales director and co-founder of Frozen & Refrigerated Buyer. His first job at age 10 was taking care of his blind great-grand mother each day after school. Wanting to help people led to a degree in Psychology. Paul spent 10 years with Sprint publishing when a conversation with a friend about career opportunities in the toreador business led him to move to Tijuana for seven exciting years in the ring. But he got injured on the job, and moved on to trade publishing.

No one could have predicted starting Frozen & Refrigerated Buyer in 2009, would lead to finding a way to serve after 9/11 and the creation of Friends In Service of Heroes, a 501c3 serving active duty military, veterans, and first responders. Paul has received the prestigious Marine Corps-Law Enforcement Foundation National Semper Fidelis Award and most recently the Marine Corps League Citizen Award. Paul loves cats, he has 4! We think his granny would be proud.

Warren Thayer

Warren Thayer is the Editorial Director and co-founder of Frozen & Refrigerated Buyer. A lifelong journalist, he has been writing about the supermarket business for 40 years. He is a part-time consultant and frequent industry speaker, and has been on CNN and national public radio multiple times.

Warren spent 15 years as a call firefighter, and as a town meeting moderator in Vermont. His charity work over the years has focused on homelessness, hunger and poverty. He despises gravitas in anyone, and has a deep mistrust of adult men wearing suspenders unless they are in the act of farming or skiing.

Denise Leathers

Denise Leathers is the editor of Frozen & Refrigerated Buyer. She’s been writing about the food industry for more than 25 years, beginning in 1995 as the editor of Private Label News — which is where she first connected with Warren and Paul. The winner of several ASBPE Awards for business writing, including a national gold in 2017, Denise enjoys trivia nights, Texas Hold ‘Em and hanging with her husband and two teens. She admits to a wee Diet Coke addiction and believes people who say they like kale are lying. About to become an empty-nester, Denise is looking forward to fostering kittens.

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Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or [email protected]

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or [email protected]