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Databank – January/February 2024

FASTEST FROZEN

Sales of frozen products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined totaled $17.28 billion during the 12 weeks ended Dec. 3, down 1.8% compared with the same period a year ago, according to Chicago-based market research firm Circana. Unit sales fell 2.8% to 3.44 billion.

For the 52 weeks ended Dec. 3, dollar sales jumped 3.0% to $77.87 billion while units tumbled 4.2% to 15.29 billion.

Our chart shows the fastest-growing frozen subcategories, including the leading brands, for the 12 weeks ended Dec. 3. Only subcategories with at least $1 million in sales during the period are included. Brands with less than $250,000 in sales are not listed.

FASTEST REFRIGERATED

During the 12 weeks ended Dec. 3, sales of refrigerated products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined hit $32.50 billion, a 2.4% decrease versus the same period a year ago, reports Chicago-based market research firm Circana. Unit sales fell 1.3% to 8.03 billion.

For the 52 weeks ended Dec. 3, dollar sales rose 3.2% to $141.60 billion while units fell 2.3% to 34.65 billion.

Our chart shows the fastest-growing refrigerated subcategories, including the leading brands, for the 12 weeks ended Dec. 3. Only subcategories with at least $1 million in sales during the period are included. Brands with less than $250,000 in sales are not listed.

Peter Penguin

Peter Penguin

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