FASTEST FROZEN
Sales of frozen products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined topped $18.32 billion during the 12 weeks ended March 26, up 6.4% compared with the same period a year ago, according to Chicago-based market research firm Circana (circana.com), formerly IRI and The NPD Group. However, unit sales tumbled 5.7% to 3.61 billion.
For the 52 weeks ended March 26, dollar sales shot up 8.8% to $77.27 billion while unit sales fell 5.3% to 15.69 billion.
Our chart shows the fastest-growing frozen subcategories, including the leading brands, for the 12 weeks ended March 26. Note that, instead of reporting sales for multiple sub-brands and line extensions under the same parent brand, Circana is now combining them into a single “brand franchise.”
Only subcategories with at least
$1 million in sales during the period are listed. Brand franchises with less than $250,000 in sales are not included.
FASTEST REFRIGERATED
BY BESSIE BOVINE
During the 12 weeks ended March 26, sales of refrigerated products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined totaled $32.88 billion, a 9.1% increase versus the same period a year ago, reports Chicago-based market research firm Circana (circana.com), formerly IRI and The NPD Group. However, unit sales fell 4.3% to 7.91 billion.
For the 52 weeks ended March 26, dollar sales jumped 12.1% to $141.37 billion while units dropped 3.1% to
34.99 billion.
Our chart shows the fastest-growing refrigerated subcategories, including the leading brands, for the 12 weeks ended March 26. Note that, instead of reporting sales for multiple sub-brands and line extensions under the same parent brand, Circana is now combining them into a single “brand franchise.”
Only subcategories with at least
$1 million in sales during the period are listed. Brand franchises with less than $250,000 in sales are not included.
