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DATABANK MARCH 2023

MID-TIER FROZEN

During the 12 weeks ended Jan. 1, sales of frozen foods in supermarkets, drugstores, mass merchants, military commissaries
and select club and dollar stores combined hit
$17.75 billion, up 10.6% compared with the same period a year ago, according to Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 4.5% to
3.55 billion.

For the 52 weeks ended Jan. 1, dollar sales shot up 8.7% to $76.11 billion while units tumbled 5.1% to 15.90 billion.

Our chart shows the middle-tier frozen subcategories (Nos. 13 to 25 in dollar sales), including the leading brands, for the 12 weeks ended Jan. 1. Note that, instead of reporting sales for multiple individual brands that fall under the same parent brand, IRI is now combining them into a single “brand franchise.”

Only brand franchises with at least $250,000 in sales during the period are listed.

MID-TIER REFRIGERATED

Sales of refrigerated foods in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined topped $34.70 billion during the 12 weeks ended Jan. 1, up 14.3% versus the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 2.7% to 8.36 billion.

For the 52 weeks ended Jan. 1, dollar sales jumped 11.7% to $138.51 billion while units dropped 2.8% to 35.33 billion.

Our chart shows middle-tier refrigerated subcategories (Nos. 13 to 24 in dollar sales), including the leading brands, for the 12 weeks ended Jan. 1. Note that, instead of reporting sales for multiple individual brands that fall under the same parent brand, IRI is now combining them into a single “brand franchise.”

Only brand franchises with at least $250,000 in sales during the period are listed

Peter Penguin

Peter Penguin

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