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FoRWARD Frozen & Refrigerated Women Achieving Remarkable Distinction: Lauren Watkins President, Puravida Foods



Recently named to the Forbes 30 Under 30 list, Watkins started PuraVida Foods in late 2020 after a few years selling food ingredients. As the child of medical professionals, she’s keenly aware of the importance of eating right; however, her goal isn’t just to offer healthy food but healthy food that’s also a pleasure to eat. “We want people to get excited about eating healthy foods and empowered to make great choices for themselves and their families,” explains Watkins. “That’s why we started PuraVida, and it’s what keeps us going every day.”

She may be young, but Watkins has already learned a thing or two about good leadership. Her advice to women looking to grow their companies is to leverage people’s passions and create a positive environment where everyone is respected. “Not only does it boost employee loyalty, it also helps create support systems so people can be candid about their goals and what they need to be successful,” she says. “When our employees feel valued and listened to, great things can happen!”n

Denise Leathers

Denise Leathers

Denise is the Editorial Director for Frozen & Refrigerated Buyer.

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