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Here’s why food attracts more investors than, well, soap. 

In 2022, manufacturers of packaged foods did a lot better than their counterparts in household staples like soap and paper towels. That’s true for a variety of reasons, says The Wall Street Journal. With COVID easing, people aren’t stocking up as much on cleaning supplies. And being home-bound for so long, they’ve upgraded kitchens and cooking skills, keeping at-home food consumption strong. Food companies also get more of their revenue domestically, while non-food staples get more revenue from abroad, where economies have suffered more. 

Warren Thayer

Warren Thayer

Warren is the Editor Emeritus, Managing Partner for Frozen & Refrigerated Buyer.

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