TOP FROZEN
During the 12 weeks ended Oct. 30, sales of frozen foods in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined topped $17.74 billion, a 9.9% increase compared with the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales tumbled 5.8% to 3.57 billion.
For the 52 weeks ended Oct. 30, dollar sales jumped 7.6% to $74.77 billion while units fell 5.0% to
16.02 billion.
Our chart shows the top frozen subcategories, including the leading brands, for the 12 weeks ended Oct. 30. Note that, instead of reporting sales for multiple individual brands and line extensions that fall under the same parent brand, IRI is now combining them into a single
“brand franchise.”
TOP REFRIGERATED
Sales of refrigerated foods in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined hit $32.32 billion during the 12 weeks ended Oct. 30, up 12.7% versus the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 3.1% to
8.01 billion.
For the 52 weeks ended Oct. 30, dollar sales shot up 10.0% to $135.03 billion while units dropped 2.7% to 35.48 billion.
Our chart shows the top refrigerated subcategories, including the leading brands, for the 12 weeks ended Oct. 30. Note that, instead of reporting sales for multiple individual brands and line extensions under the same parent brand, IRI is now combining them into a single “brand franchise.”
