FASTEST FROZEN
BY PETER PENGUIN
Sales of frozen products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined hit $17.37 billion during the 12 weeks ended July 10, up 7.3% compared with the same period a year ago, according to Chicago-based market research firm IRI (iriworldwide.com). However, unit sales tumbled 6.4% to 3.64 billion.
For the 52 weeks ended July 10, dollar sales shot up 5.8% to $72.55 billion while unit sales fell 3.8% to 16.29 billion.
Our chart shows the fastest-growing frozen subcategories, including the leading brands, for the 12 weeks ended July 10. Note that, instead of
reporting sales for multiple brands and line extensions under the same parent brand, IRI is now combining them into a single “brand franchise.”
Only subcategories with at least
$1 million in sales during the period are listed. Brand franchises with less than $250,000 in sales are not included.
FASTEST REFRIGERATED
BY BESSIE BOVINE
During the 12 weeks ended July 10, sales of refrigerated products in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined topped $30.99 billion, an 11.1% increase versus the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 3.8% to 7.94 billion.
For the 52 weeks ended July 10, dollar sales jumped 7.2% to $130.02 billion while units dropped 2.3% to 35.79 billion.
Our chart shows the fastest-growing refrigerated subcategories, including the leading brands, for the 12 weeks ended July 10. Note that, instead of reporting sales for multiple brands and line extensions under the same parent brand, IRI is now combining them into a single “brand franchise.”
Only subcategories with at least
$1 million in sales during the period are listed. Brand franchises with less than $250,000 in sales are not included.
