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Greyshock to lead association starting in 2024. 

Jeff Rumachik
Tricia Greyshock

Jeff Rumachik will retire as president and CEO of the National Frozen & Refrigerated Foods Association on Dec. 31, 2023. In January of 2024, he will be replaced by Tricia Greyshock, who has been promoted to exec vp and COO in the transition process. Greyshock had been NFRA’s vp of meetings and industry relations since 2019. 

Rumachik has served in his current role at Harrisburg, Pa.-based NFRA since 2021. He started at the association as senior vp in 2009, becoming exec vp and COO in 2011. Under his leadership, the association “has substantially increased its consumer outreach efforts and expanded membership.”

Prior to joining NFRA in 2019, Greyshock held roles including events and special projects director for LNP Media Group and vp of association services for Pennsylvania NewsMedia Association. She graduated summa cum laude from Lycoming College with a degree in international business and Spanish and a minor in economics.

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