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DON’T FORGET VOLUME!

We keep seeing studies complaining about how dollar sales are up but unit sales are down, with no mention of volume. Foul ball. You can’t really understand what’s going on without looking at volume. Package sizes change, and so do consumer preferences for them. 

FR Buyer

FR Buyer

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Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or paul@frbuyer.com

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or warren@frbuyer.com