IRI, the Chicago-based research firm, has launched the IRI OmniConsumer Receipt Panel, which will source receipt data from 120,000 active households where they shop. The program will offer insights into how consumers shop across channels. “Our Receipt Panel closes critical gaps by allowing clients to understand omnichannel purchase behavior by outlet and fulfillment type, differences in online and brick and mortar shoppers and behaviors, outlet and channel preferences and incremental sales growth,” according to an IRI exec.
Plant-Based Dips
Violife (violifefoods.com), Hackensack, N.J., is moving into a new category with plant-based versions of the three top-selling dairy dips: French Onion, Spinach & Artichoke, and
