MID-TIER FROZEN
During the 12 weeks ended May 15, sales of frozen foods in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined hit $16.90 billion, a 6.7% increase compared with the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales tumbled 5.5% to 3.67 billion.
For the 52 weeks ended May 15, dollar sales jumped 4.2% to $71.59 billion while units fell 3.3% to 16.43 billion.
Our chart shows the middle-tier frozen subcategories (Nos. 13 to 24 in dollar sales), including the leading brands, for the 12 weeks ended May 15. Note that, instead of reporting sales for multiple individual brands that fall under a larger parent brand, IRI is now combining them into a single “brand franchise.”
Only brand franchises with at least $250,000 in sales during the period are listed.
MID-TIER REFRIGERATED
Sales of refrigerated foods in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined topped $30.03 billion during the 12 weeks ended May 15, up 9.9% versus the same period a year ago, reports Chicago-based market research firm IRI (iriworldwide.com). However, unit sales fell 2.6% to 7.99 billion.
For the 52 weeks ended May 15, dollar sales shot up 5.3% to $127.72 billion while units dropped 2.1% to 35.96 billion.
Our chart shows the middle-tier refrigerated subcategories (Nos. 13 to 24 in dollar sales), including the leading brands, for the 12 weeks ended May 15. Note that, instead of reporting sales for multiple individual brands that fall under a larger parent brand, IRI is now combining them into a single “brand franchise.”
Only brand franchises with at least $250,000 in sales during the period are listed.
