New York-based Kidfresh (kidfresh.com) adds two new varieties to its line of Wagon Wheel Mac & Cheeses featuring “hidden veggies” in every bite. Billed as the first product of its kind, Cheeseburger Mac & Cheese (6.3 ounces) combines the company’s signature wagon wheel pasta with a cheddar cheese sauce made with antibiotic-free beef, real cheddar cheese and hidden carrots. The company’s new Cheese Pizza Wagon Wheels (7.25 ounces) blend wagon wheel pasta with real mozzarella cheese and pizza sauce made with hidden beets and carrots. Free of preservatives and artificial ingredients, the single-serve frozen entrees deliver 13 grams of protein and are a good source of calcium. Meals are packed eight to a case and carry a $4.59 SRP.
Violife (violifefoods.com), Hackensack, N.J., is moving into a new category with plant-based versions of the three top-selling dairy dips: French Onion, Spinach & Artichoke, and