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Thrive Market Announces First Shoppable Cookbook

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The mission-forward online marketplace shares 60+ recipes for every lifestyle in their debut cookbook

LOS ANGELES–(BUSINESS WIRE)–Thrive Market, member-first online marketplace, today unveils their first shoppable healthy cookbook. With 60+ recipes featuring better-for-you, healthy ingredients and single touch “add to cart” QR codes, this cookbook is redefining what healthy cooking at home looks like—all in 30 minutes or less.

The book titled, Healthy Living Made Easy, is exclusively available on for $24.99 and is available for new Thrive Market members as an accompanying gift with their first order for a limited time and while supplies last. The recipes feature simple, wholesome ingredients, almost all of which you can find at member-only prices on the site. The book features recipes from 20+ trusted experts, chefs, and founders in the health & wellness space including Mark Sisson (Primal Kitchen), Amanda Chantal Bacon (Moon Juice) and Melissa Urban (Whole30).

“At Thrive Market, our mission is simple: make healthy living easy and affordable for everyone,” notes Nick Green, Thrive Market’s co-founder and chief executive officer. “This cookbook is an extension of our vision—tangible proof that you don’t need to spend a lot of time or money to make a meal for your family that’s also mindful of your values and lifestyle choices.”

With 90+ values and lifestyles on the site, the creative cookbook was catered and created for members and their respective lifestyle values. Each recipe is marked specifically with dietary icons that are personalized to members’ lifestyle values, including Gluten-Free, Nut-Free, Dairy-Free, Grain-Free, Vegan, and Egg-Free. The instantly-shoppable recipes are a first-of-its-kind experience that hosts a QR code on each page to allow members to purchase ingredients in an instant. As the first shoppable cookbook from Thrive Market, this innovation redefines customer experience by making it even easier than before to shop for healthy ingredients.

“There has never been a more important time to engage in our mission to make healthy living easy and affordable to everyone. We have seen a groundswell of excitement for our members making choices that benefit their families and their health, themselves, and the planet,” adds Green. “We also recognize that this is the time to vote with their dollar: and we’re removing another barrier to entry for shopping for good-for-the-planet goods by sharing sourcing stories and background on hundreds of products throughout the book, highlighting the personal stories behind each.”

Healthy Living Made Easy is the brand’s debut cookbook, was published by the brand, and is printed on carbon neutral and FSC paper. Please visit the link here to learn more about Healthy Living Made Easy.

About Thrive Market

Thrive Market, Inc. was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, Thrive Market delivers the highest quality, healthy and sustainable products at member-only prices, while matching every paid membership with a free membership to someone in need to provide access to the highest quality, healthy and sustainable products. Thrive Market carries a curation of organic and non-GMO products, and offers 90+ filters and values, allowing you to shop by diet and lifestyle. During the last five years, Thrive Gives has raised more than $4.5M to fund food access and environmental sustainability causes. In March 2020, Thrive Market launched their COVID-19 Relief Fund. To date, donating more than $1.7M and supporting more than 30,000 families affected by the pandemic. Thrive Market has been carbon neutral since 2014, with a commitment to be carbon negative in 2025 and is the largest grocer to ever receive B-Corp certification.


Kendall Sargeant, Thrive Market

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Alyssa Kluge, Thrive Market

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