The Kraft Heinz Co., Pittsburgh and Chicago, builds on the success of its Just Crack an Egg (justcrackanegg.net) scramble bowls with a new line of microwaveable Omelet Rounds. Ready in under a minute, the refrigerated breakfasts come in four flavors made with cage-free eggs, real meats and cheese and no artificial flavors, preservatives or dyes: All American (uncured bacon and sharp cheddar), Three Meat (pork sausage, uncured bacon, uncured ham and cheddar), Classic (uncured ham, cheddar, peppers and onions) and Broccoli Cheddar. Single-serve 4.6-ounce packages are offered in 12-count cases with two six-count trays for easy merchandising. SRP is $3.49.
While the rest of the frozen department is struggling to ﬁnd growth versus last year, frozen meals are up 6.3% during the most recent 12