Target Launches Favorite Day Line

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Target is launching Favorite Day, a 700+ item food and beverage private label line. The line, available in stores April 5, includes premium ice cream, cheesecake, bakery, snacks, candy, beverage mixers and more. It is split between Favorite Day Bakery and Favorite Day Gourmet. All items are under $15.

“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” says Rick Gomez, executive vice president and chief food and beverage officer, Target. “Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter and continues to differentiate Target’s owned brand portfolio.”

Target tapped into the nostalgia trend with a twist, creating a s’mores chocolate bark complete with Golden Grahams pieces. According to Thomas Jackson, senior food scientist, “Premium ice cream is incredibly popular right now. And with Favorite Day, we aimed to create more trend-forward, gourmet options for Target guests. We went through multiple rounds of research and connected with more than 11,000 guests to perfect our recipes. An overwhelming taste-tester favorite: our caramel cold brew ice cream, made with Colombian cold brew coffee, caramel swirl and espresso chocolatey chunks with real bits of coffee grounds that melt on the tongue for a boost of flavor. It’s a coffee-lover’s dream, in frozen form.”


Warren Thayer

Warren Thayer

Warren is the Editorial Director & Managing Partner for Frozen & Refrigerated Buyer.

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