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New from Mason Dixie

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First clean-label biscuit breakfast sandwich debuts nationwide in May, including in Whole Foods.

Known for its better-for-you frozen baked goods, Mason Dixie Foods (MasonDixieFoods.com), Baltimore, Md., will debut the first clean-label biscuit breakfast sandwich at retailers nationwide this May, including Whole Foods Market.

Ready to heat/eat breakfast sandwiches are one of the most frequently requested products by consumers and retailers alike, and the new products feature 100% real egg (certified by the American Egg Board), nitrate-free, clean-label pork sausage, and Mason Dixie classic biscuits. They are also higher in protein and lower in calories per serving than competitors’ breakfast sandwiches, the company says. The sandwiches heat up in the microwave in less than two minutes.

The Breakfast Sandwich Collection features four varieties: Buttermilk Breakfast Sandwich, with sausage & egg; Cheddar Breakfast Sandwich, with sausage & egg;

Buttermilk Sausage Biscuit; and Cheddar Sausage Biscuit. Single Serve Breakfast Sandwiches have an SRP $3.99; two-packs have a $6.99 SRP.

“At Whole Foods Market, we are always on the lookout for delicious and innovative products that meet our shoppers’ health and wellness goals as well as our high quality standards,” says Danielle Whisnant, Whole Foods Market Category Merchant. “We’ve seen a growing interest in classic comfort food as well as convenient, frozen breakfast options over the last year, and Mason Dixie’s Breakfast Sandwiches will be a win-win for our customers.”

“Just like our biscuits, our sandwiches are inspired by our customers,” says Mason Dixie’s Founder & CEO Ayeshah Abuelhiga. “Since we started as a restaurant in 2014, our customers would constantly say, ‘are you going to make your sandwiches microwavable?’ so we listened and delivered. It took almost 5 years, as the concept of a clean-label biscuit sandwich was far ahead of its time, we had to wait for the protein industry to catch up and we are excited that all of our hard work has built up to this moment.”

As with all Mason Dixie products, the breakfast sandwiches are made from scratch with no artificial ingredients, additives or preservatives, and frozen right off the line for maximum freshness that offers a “home baked” experience with every bite. Each sandwich is made using unbleached flour, real butter, fresh dairy and clean-label proteins.

 

 

Warren Thayer

Warren Thayer

Warren is the Editorial Director & Managing Partner for Frozen & Refrigerated Buyer.

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