Denver-based NestFresh (nestfresh.com) is introducing bright new seasonal packaging for spring, set to hit retailers’ shelves in late March. They’ll be available as long as supplies last.
“Today, technology allows for short-run package design, which presents a unique opportunity for a specialty egg manufacturer like NestFresh,” shares Sotheary Hom, marketing manager. “By dialing into consumer sentiment, which tends to be lighter, more hopeful and brighter in the Spring season, we hope to attract new consumers to the brand, helping high-protein shoppers and families understand just how good a Non-GMO Project Verified, free range egg can taste.”
She adds that NestFresh believes raising happy hens is just one of many steps to cultivating healthy humans, and in turn, helping the communities it serves. For this reason, the brand is proud to support and partner with organizations across Florida, Georgia and North Carolina that have an impact on families most in need. Supporting community partners like Feeding South Florida, Second Harvest Food Bank of Metrolina, Loaves and Fishes and Communities in Schools of Georgia is a small way to continue the company’s legacy of philanthropy.
“It has become increasingly important for brands to adapt as consumer needs change at a pace quicker than ever. As a result, winning at the retail level requires brands to strengthen their agility and find new ways to prove their relevance. McKinsey’s latest research shows that agile businesses are 1.5 times more likely to outperform competitors on both financial and nonfinancial performance metrics, with frontline sales staff demonstrating 30% higher productivity,” Hom says.
NestFresh cage-free eggs was the first nationally distributed egg line to receive the Non-GMO Project Verified seal from the Non-GMO Project and to offer liquid and dry egg products that are also Non-GMO Project Verified for retail, food service and manufacturing. Today, they produce Certified Cage Free eggs, offering pasture raised eggs, organic eggs, omega-3 eggs and Non-GMO Free Range eggs.