New York-based Noops (eatnoops.com) debuts a line of organic oatmilk pudding packed with gut- and immunity-boosting prebiotics and heart-healthy whole grains. Billed as a category first, the plant-based, gluten- and dairy-free superfood pudding is made with clean, purposeful ingredients, including organic oats, dates and sunflower seed protein. It’s available in four allergy-friendly, non-GMO, vegan flavors: Cocoa, French Toast, Sticky Bun and Mocha. Each 4.75-ounce serving delivers 5 to 7 grams of protein, 5 to 7 grams of fiber, about half the carbs of conventional competitors and no added sugar. SRP is $2.99 per cup. Two-flavor four-packs are expected later this year.