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Functional Frozen Fruit Bars

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New York-based Beyond Better Foods brings its Enlightened brand ( from the low-cal/low-sugar ice cream category to the frozen fruit bar segment with its new Fruit Infusions. Billed as the first-ever functional frozen fruit bars, the naturally sweetened pops are infused with beneficial adaptogens and contain up to 80% less sugar than other fruit bars and popsicles (3 to 5 grams each). They’re available in four functional flavors made with simple ingredients: Watermelon + Soothe (with turmeric, black pepper and rosemary), Strawberry + Chill (with lavender, chamomile and lemon balm), Pineapple + Renew (with dandelion root, turmeric and ginger root) and Coconut + Immunity (with elderberry, hibiscus and aloe). Packed six to a case, each 10-ounce box contains four 2.5-ounce bars. SRP is $5.99.

Denise Leathers

Denise Leathers

Denise is the editor of Frozen & Refrigerated Buyer.

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