Click for current issue

Functional Frozen Fruit Bars

Share on facebook
Share on twitter
Share on linkedin

New York-based Beyond Better Foods brings its Enlightened brand (eatenlighted.com) from the low-cal/low-sugar ice cream category to the frozen fruit bar segment with its new Fruit Infusions. Billed as the first-ever functional frozen fruit bars, the naturally sweetened pops are infused with beneficial adaptogens and contain up to 80% less sugar than other fruit bars and popsicles (3 to 5 grams each). They’re available in four functional flavors made with simple ingredients: Watermelon + Soothe (with turmeric, black pepper and rosemary), Strawberry + Chill (with lavender, chamomile and lemon balm), Pineapple + Renew (with dandelion root, turmeric and ginger root) and Coconut + Immunity (with elderberry, hibiscus and aloe). Packed six to a case, each 10-ounce box contains four 2.5-ounce bars. SRP is $5.99.

Denise Leathers

Denise Leathers

Denise is the editor of Frozen & Refrigerated Buyer.

Leave a Reply

Got News?

Let us know!

Email Warren at

[email protected]

On Key

Related Posts

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

subscribe to Get industry data

Are you a retailer?

Login or sign up

Not an existing user?

contact us

Or reach us directly:

Paul Chapa, Co-Founder & Managing Partner
913-481-5060 or [email protected]

Warren Thayer, Co-Founder & Managing Partner
603-252-0507 or [email protected]