Wells Enterprises, Le Mars, Iowa, introduces a fun new twist on the Original Bomb Pop (bombpop.com). New Bomb Pop Middles feature an ice creamy outside and gooey, decadent middle for a burst of flavor and innovative texture. Available flavors include Chocolate Caramel Sundae, Strawberry Raspberry Taffy, Chocolate Crème Sandwich and S’mores. Packed five to a case, each carton includes 10 individually wrapped Bomb Pop Middles. SRP is $4.99 to $5.49.