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Wells Launches Bomb Pop Middles

Bomb Pop Middles come in four radical flavors and are in stores now

LeMars, Iowa-based Wells Enterprises has debuted Bomb Pop Middles, featuring “an ice creamy outside and a gooey decadent middle.”  The four varieties are Chocolate Caramel Sundae, Strawberry Raspberry Taffy, Chocolate Creme Sandwich and S’mores. Packed 10 to the box, they carry a suggested retail of $4.99-$5.49.
“Summer is right around the corner and we want our fans to have it all — whether it’s the sundae bar or the great American campfire s’more — on a stick,” said Jeremy Hrynewycz, Senior Brand Manager, Bomb Pop. “All your favorite desserts are coming to this poolside party, and the flavor and texture game is strong.”

Bomb Pop Middles will be popping up all summer long through super cool social activations meant to celebrate tweens’ various interests and passion points, including a TikTok #NotOneThing hashtag challenge, Twitch “Squad Up for Bomb Pop Middles” Squad Stream fan-engagement, and Soundcloud “Bomb Pop Middles Summer Jams Contest,” along with other engaging activities on Instagram, Facebook, and Pinterest.

The original Bomb Pops launched in 1955. Wells Enterprises, Inc. is the largest privately held, family-owned ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells, the company is still owned by the Wells family today. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. It manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, Bomb Pop®, and Blue Ribbon Classics®.

For more info, go to http://www.bombpop.com

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