That’s for the most recent quarter; full-year yogurt sales rose by 1.2%. Better-for-you still leads the pack for new product launches.
Manufacturers are adding a wide variety of products – most of them aimed at better-for-you – as COVID-19-driven stocking up helped push yogurt sales ahead in the 12 weeks ended March 22 compared with the same period last year, according to IRI (iriworldwide.com), the Chicago-based market research firm.
Dollar sales rose by 5.0% to $1.818 billion in grocery, drug, mass market, military and select club and dollar retailers. Unit sales were up by 1.3% to 1.021 billion, with volume ahead by 5.3% to 791.9 million. Sales with merchandising support accounted for 32.4% of all volume, a change of 0.1 percentage points from the year-ago period.
Given the volatility of sales across categories during the pandemic, it’s also useful to look at the whole year. For the 52 weeks ended March 22, dollars rose by 1.2% to $7.196 billion, with units off by 2.6% to 4.071 billion.
Volume rose by 0.7%. Volume sold with merchandising support was up by 1.2 points from the prior year’s period to 31.2%.
Here’s a look at some of the offerings on the new product front.
Norwich, N.Y.- based Chobani (chobani.com) debuted yogurts made with oats earlier this year. Its Greek Yogurt with Oatmeal includes Apple Spice with Brown Sugar Oatmeal, Blueberry with Maple Oatmeal, Banana with Maple Oatmeal and Peach with Brown Sugar Oatmeal, each with four grams of fiber per 5.3-ounce cup. Suggested retail is $1.79.
The Chobani Oat Blend (non-dairy) cups come in Vanilla, Strawberry Vanilla, Blueberry Pomegranate and Peach Mandarin at a suggested retail of $1.99 per 5.3-ounce cup.
And Chobani Oat Blend (also non-dairy) with Crunch varieties are available in Strawberry Granola Crunch, Blueberry Almond Crumble, and Peach Coconut Crunch. Suggested retail is $1.99 per 5.3-ounce cup.
Danone North America (DanoneNorthAmerica.com), White Plains, N.Y., plans the June launch of Light & Fit Collagen and Antioxidants Nonfat Yogurt. Each 5.3-ounce cup has 15 grams of total protein, 2 grams of collagen and 6 grams of total sugar. Flavors are Mango Kiwi, Raspberry Lime, Cherry Black Currant and Tangerine Grapefruit.
New York City-based Wünder (wundercreamery.com) has been busy. In June, it will add Black Cherry and Lemon flavors to its line. In July, it will optimize casepacks and address spoils in the overall yogurt category by moving from 12 cups per case to 8. And earlier this year, the company’s entire line of 5.3-ounce cups became Non-GMO Project verified.
Wünder makes quark, a European style cultured dairy product that is naturally non-tart (less acidic, with a higher pH) and protein-rich. Low in sugar and with less than 5% lactose, the cups have a shelf life of 60 days. Each serving has two billion probiotic colony-forming units, to improve gut health and immunity.
A company spokesperson says some shopping habits formed during the pandemic may remain, and it is wise for retailers and brands to work together on updated merchandising concepts.
“For example, Lowes Foods is offering a Lowes- To-Go Sampling program that allows brands to provide samples to their curbside pick-up customers. Other retailers may follow their footsteps and start implementing these types of programs. Additionally, with more households cooking at home to save money (or because social distancing measures are still in place), retailers sharing inspirations for easy home meals can be a lifesaver for many households navigating the new normal,” according to the Wünder spokesperson.
Handsome Brook Farm (handsomebrookfarm.com), New York, recently launched what it says is the first egg-based dairy-free yogurt under the Chikaraka brand. Free of the starches, gums and stabilizers often found in dairy-free yogurts, the all-organic yogurt is made with the company’s own pasture-raised eggs (from 75 sustainable and humane partner farms) plus coconut cream, ripe bananas, fresh-pureed berries and hints of lemon and vanilla. Flavors include Original, Lime, Strawberry, Mixed Berry, Lemon and Raspberry, all offering 10 grams of protein and 6 grams or less of added sugar per serving, plus essential omega- 3s, choline, iron and vitamin D. Described by the company as “mildly sweet” and “pleasantly tart,” the clean-label yogurt comes in 5.3-ounce cups packed 12 to the case. SRP is $2.49.
So Delicious Dairy Free (sodeliciousdairyfree.com), Broomfield, Colo, part of the Danone North America portfolio, has expanded its coconutmilk yogurt lineup with a new group of So Delicious Pairings. The dairy-, nut- and soy-free combos match the company’s coconutmilk yogurt alternative – crafted with organic coconuts and live and active cultures – with carefully curated toppings. A split container keeps the two components separate and allows consumers to decide how much to add. Available flavors are Coco Almond Crunch, Spiced Blueberry, Salted Caramel Cluster and Key Lime Pie, all non-GMO Project verified and certified gluten-free and vegan. Packed six to the case, each 5.3 ounce package carries a $2.29 SRP.
WORLD YOGURT RECORDS
Well, two out of three ain’t bad, is it?
The most yogurt eaten in one minute is 3.71 pounds, by Andre Ortolf in Augsburg, Germany, on March 25, 2017. (Guinness Book of World Records).
The largest pot of yogurt was five feet, six inches tall, four feet, seven inches around (maximum diameter) and held 1,322 pounds of Greek yogurt. The pot was made by GreekTown on the Danforth BIA in Toronto, Ontario, Canada, on Aug. 11, 2013. (Guinness).
If you Google “Yogurt boy attempts world record and pukes,” you’ll be charmed by a video of a young fellow’s attempt at downing 12 Muller yogurts, “some of which are out of date and lumpy,” in under five minutes. There’s a cameo appearance by a chamber pot at the end.
GLOBAL GROWTH SEEN FOR YOGURT
A new study predicts worldwide flavored yogurts will see a compound annual growth rate of 6.9% through 2027, to $59.2 billion.
The favorite flavor? Strawberry.
The global flavored yogurt market is expected to reach $59.2 billion by 2027, expanding at a compound annual growth rate of 6.9% in the forecast period, according to a new report by San Francisco- based Grand View Research (GrandViewResearch.com).
The market is driven by the changing dietary habits and increasing health awareness among consumers, the research firm says. Gains during the past few years have been driven in part by the increasing disposable income of middle-aged people.
Other key factors include its growing popularity as a dessert option and ready-to-eat food item, as well as rising demand in developing countries. Low-fat spoonable fruit-flavored yogurts such as strawberry, blueberry, raspberry are competing successfully with ice creams and desserts, the report notes.
In terms of revenue, the strawberry segment is expected to achieve a CAGR of 7.6% through 2027. In 2019, it accounted for the largest share by flavor, accounting for more than 33% of sales, the report says.
Supermarkets accounted for more than 45% of the sales last year, followed by convenience stores, with more than 30%. The online segment is expected to grow moderately during the forecast period.
ASIA/PACIFIC IS FASTEST
The Asia/Pacific market is expected to achieve a 7.8% CAGR through 2027, making it the fastest-growing. Europe, with the leading market share of 30% worldwide last year, is expected to see a 7.0% CAGR during the forecast period, the report states.
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Pandemic Boosts Yogurt Sales 5.0%