New York-based Serendipity Brands (serendipitybrands.com) takes its super-premium ice cream into two new categories. Its 56-ounce, 8-inch round Ice Cream Cakes (packed four to a case) are offered in two of the brand’s most popular pint flavors, Frrrozen Hot Chocolate (with whipped cream swirls and chocolate shavings) and Birthday Cake (with pink frosting swirls and rainbow sprinkles). Meanwhile, the company’s new 6.5-ounce Serendipity Sundaes (eight to a case) come in four “soft-serve” varieties that can be enjoyed straight from the freezer: Frrrozen Hot Chocolate, Birthday Cake and two new flavors, Cookie Dough and Salted Caramel. Serendipity also adds three varieties to its collection of pints (eight to a case): Very Cherry Chunk, Dulce de Leche and Salty Caramel Pretzel. SRPs are $24.99 (ice cream cakes), $2.99 (sundaes) and $5.99 (pints).