HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2019 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. These promotions helped the industry drive traffic in the aisles and increase sales for many categories and brands. For June Dairy Month, NFRA awarded 36 Gold Awards and 35 Silver Awards. For Summer Favorites Ice Cream & Novelties, NFRA awarded 21 Gold Awards and 21 Silver Awards. Winners are listed on the NFRA website, nfraweb.org. Click on “News” at the top of the page.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold award winners were recognized throughout an Awards Luncheon on Tuesday, Oct. 15, 2019 at NFRA’s Convention. Silver awards are typically presented at the local level at appropriate frozen and refrigerated food association meetings.
NFRA’s Golden Penguin Awards program features ten categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget.