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Hip Chick Farms Organic Chicken Brand Adds New CEO to Leadership Team

Sonoma-Based “Farm to Freezer” Chicken Brand Hires Former COO of Belcampo Group & President of Sustainable Food Trade Association As New CEO

Hip Chick Farms (hipchickfarms.com), a frozen foods brand that’s organic, ethical, and tenderly delicious has hired Nate Morr as its new CEO. Nate’s extensive leadership and operational background, as well as his record of sustainability and environmental justice, will allow the brand’s Founders to meet the rapidly growing demand for organic, frozen poultry while working side-by-side with a key leader who shares their values and mission.

Hip Chick Farms is an ethical, organic frozen poultry company that offers products such as chicken meatballs, gluten-free chicken nuggets, and organic chicken fingers.  It’s distributed widely through Whole Foods, Sprouts, Kroger and multiple grocery stores across the U.S.

The Hip Chicks brand has experienced great growth and innovation, particularly in the last year, with 300% YOY growth and a launch at Kroger stores nationwide, more than doubling Hip Chick Farms’ distribution to nearly 2,000 stores nationwide.  Late last year, Hip Chick Farms also introduced a cornucopia of new products: organic chicken fingers, organic meatballs, organic turkey patties, organic breakfast sausages, as well as natural chicken fingers and natural meatballs.

Serafina Palandech will continue to lead the brand as a founder and driver of sales, and is set to expand marketing, product innovation, and customer happiness. Chef Jennifer Johnson will continue to create and develop innovative new products for the brand.

“I could not be happier that we’ve found Nate, who shares our commitment to people, planet, and profit, and has an accomplished background in business leadership and environmental sustainability ecosystems,” said Hip Chick Farms Co-Founder, Serafina Palandech. “With his operational support and world-class executional background, we look forward to meeting the tremendous customer demand we’re seeing, particularly as frozen foods are heating up in the industry.”

The founders had been searching for a new CEO to help scale operations in order for the brand to meet the growing demand for frozen foods. They found the perfect fit in natural foods leader  Nate Morr.  Morr has almost 20 years of experience in the organic and natural food industry, and is a leader in the field of agricultural business and corporate social, economic, and environmental sustainability ecosystems. He’s worked with multimillion dollar, global food companies, managing operations for businesses of $30MM+ in revenue, where he has always focused on the “triple bottom line”: People, planet, and profit.

Nate also helped start and presided over the Sustainable Food Trade Association, which provides critical support in helping to build the capacity of the organic food trade to transition to integrated sustainable business models.

“I am very excited about this new partnership, which will truly help accelerate the growth of Hip Chick Farms,” added Nate Morr. “There’s this incredible growth going on in the frozen foods sector right now, driven by millennial audiences in particular who are looking for fast and easy but organic solutions. I have joined the Hip Chick Farms team because I believe they are true product pioneers in the frozen space.”

Founders Serafina Palandech and her wife, Jennifer Johnson, were named Most Innovative Women in Food by Food & Drink Magazine in 2015 and have been featured on Food Network, Out Magazine, Boston Globe, Washington Post, CNBC, Mic, ABC News, and much more.

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About Hip Chick Farms

Bay Area-based Hip Chick Farms is an organic, frozen poultry product company founded by entrepreneurs Serafina Palandech and Jennifer Johnson, former chef at Chez Panisse. They duo has been named Most Innovative Women in Food & Drink by Food & Wine Magazine, have been featured on Food Network, Out Magazine, Boston Globe, Washington Post, CNBC, ABC, and have cooked for kings, queens, and President Barack Obama.  Hip Chick Farms is distributed widely through Whole Foods, Sprouts, Kroger, and multiple grocery stores across the U.S. and products include gluten-free chicken nuggets and chicken meatballs, among many others.  For more information about Hip Chick Farms, visit www.hipchickfarms.com.

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